Set up BidMatrix
BidMatrix is an ad network integrated with Adjust. Our integration lets BidMatrix receive attribution and in-app event data through automated callbacks.
In this article, learn how to set up measurement with BidMatrix for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with BidMatrix.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to BidMatrix parameters. Follow the guides linked below to use this feature.
iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona
Select BidMatrix and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > BidMatrix. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with BidMatrix.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with BidMatrix. To enable data sharing:
- Turn on Enabled
Once you enable data sharing with BidMatrix, Adjust automatically sends BidMatrix the following data, by default:
- install
- session
- uninstall
- reinstall
- reattribution
- event
- rejectedInstall
- rejectedReattribution
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with BidMatrix by default.
- install
- session
- uninstall
- reinstall
- reattribution
- event
- rejectedInstall
- rejectedReattribution
Send additional data
Choose the amount and type of data that you want to share with BidMatrix through callbacks. BidMatrix may use this information to optimize performance.
- Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with BidMatrix:
- Data from all attribution sources
- Only data attributed to BidMatrix
Uninstalls or reinstalls
Sharing uninstalls or reinstalls lets BidMatrix receive your app’s uninstall and/or reinstall data measured by Adjust.
For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means BidMatrix will receive your app’s session activity.
Map events
Map events that you want to share to the values that BidMatrix can receive. Data for unmapped events is not shared with BidMatrix.
Under Map events, follow these steps to choose the in-app events you want to directly send to BidMatrix.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with BidMatrix.
- In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
- Select Apply.
Now BidMatrix will receive in-app event data for each of your linked events.
Configure your link and settings
You have the option to set your:
Create your link and share it with BidMatrix
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
- Link structure parameters
- User destinations
- Attribution settings
Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with BidMatrix.
Once you’ve created your link, share it with BidMatrix for placement in campaigns.
List of all parameters forwarded to BidMatrix
BidMatrix requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{country} | Device two-character country code |
{event_name} | Event name, as set in the Dashboard |
{gps_adid} | Google Play Store advertising ID |
{idfa} | ID for advertisers (iOS only) |
{ip_address} | Device IP address |
{language} | Device two-character language code |
{os_name} | Device operating system |
{os_version} | Operating system version number |
{user_agent} | Incoming raw user agent |
{app_name} | Name of the app |
{rejection_reason} | Reason for a rejected attribution |