Set up 快手(海外) | Kwai for Business (Global)

快手(海外) | Kwai for Business (Global) is an ad network integrated with Adjust. Our integration lets 快手(海外) | Kwai for Business (Global) receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with 快手(海外) | Kwai for Business (Global) for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with 快手(海外) | Kwai for Business (Global).

Before you begin

Requirements

  • Admin, Editor, or Custom Editor permissions in Adjust.
  • Adjust SDK v4.0.0 and later to map SDK parameters to 快手(海外) | Kwai for Business (Global) parameters. Follow the guides linked below to use this feature.

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Select 快手(海外) | Kwai for Business (Global) and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > 快手(海外) | Kwai for Business (Global). Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with 快手(海外) | Kwai for Business (Global).
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with 快手(海外) | Kwai for Business (Global). To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with 快手(海外) | Kwai for Business (Global), Adjust automatically sends 快手(海外) | Kwai for Business (Global) the following data, by default:

  • install
  • session
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution
  • ad revenue

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with 快手(海外) | Kwai for Business (Global) by default.

  • install
  • session
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution
  • ad revenue

Send additional data

Choose the amount and type of data that you want to share with 快手(海外) | Kwai for Business (Global) through callbacks. 快手(海外) | Kwai for Business (Global) may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with 快手(海外) | Kwai for Business (Global):
  • Data from all attribution sources
  • Only data attributed to 快手(海外) | Kwai for Business (Global)

In-app revenue (from in-app purchases)

Sharing in-app revenue lets 快手(海外) | Kwai for Business (Global) receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Ad revenue (from ad views)

Ad revenue sharing lets 快手(海外) | Kwai for Business (Global) receive user ad revenue data. This lets 快手(海外) | Kwai for Business (Global) use ad revenue data to optimize your user targeting and campaigns.

Growth solution:

This feature is available with Adjust’s RevWorks package. To purchase our RevWorks package, contact your sales representative.

To share ad revenue to 快手(海外) | Kwai for Business (Global), select one or more Ad Revenue Sources.

  • If you leave this field empty, we send ad revenue data from all integrated mediation sources.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means 快手(海外) | Kwai for Business (Global) will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with 快手(海外) | Kwai for Business (Global).

Map events

Map events that you want to share to the values that 快手(海外) | Kwai for Business (Global) can receive. Data for unmapped events is not shared with 快手(海外) | Kwai for Business (Global).

Under Map events, follow these steps to choose the in-app events you want to directly send to 快手(海外) | Kwai for Business (Global).

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with 快手(海外) | Kwai for Business (Global).
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now 快手(海外) | Kwai for Business (Global) will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to 快手(海外) | Kwai for Business (Global). This lets 快手(海外) | Kwai for Business (Global) receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to 快手(海外) | Kwai for Business (Global), follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with 快手(海外) | Kwai for Business (Global)

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with 快手(海外) | Kwai for Business (Global).

Once you’ve created your link, share it with 快手(海外) | Kwai for Business (Global) for placement in campaigns.

List of all parameters forwarded to 快手(海外) | Kwai for Business (Global)

快手(海外) | Kwai for Business (Global) requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{click_attribution_window}Attribution window settings for device matching (hours)
{currency}Original ISO 4217 currency code sent from Adjust SDK
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{impression_attribution_window}Attribution window settings for impression matching (hours)
{inactive_user_definition}Inactivity period required for reattribution (hours)
{ip_address}Device IP address
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{match_type}Attribution method
{os_name}Device operating system
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue_usd}Revenue, in US dollars
{revenue}Revenue, as sent from Adjust SDK in cents
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{app_name}Name of the app
{app_version_short}App version number (Android), release-version-number for the bundle (iOS)
{conversion_duration}Time between click and install or reattribution in seconds
{created_at}Activity timestamp
{impression_based}1 if impression-based engagement, 0 if not
{install_begin_time}App download began timestamp (Android and Google Play Store only)
{install_finish_time}App download completion timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{referral_time}User landed on app Play Store page timestamp (Android and Google Play Store only)
{rejection_reason}Reason for a rejected attribution
{ad_impressions_count}Number of mobile ads served to end users