Set up Nexxen
Nexxen is an ad network integrated with Adjust. Our integration lets Nexxen receive attribution and in-app event data through automated callbacks.
In this article, learn how to set up measurement with Nexxen for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Nexxen.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Nexxen parameters. Follow the guides linked below to use this feature.
iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona
Credentials
Activity Tracking ID
- For help finding your credentials, contact your Nexxen representative.
Select Nexxen and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > Nexxen. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Nexxen.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with Nexxen. To enable data sharing:
- Enter your Activity Tracking ID.
Once you enable data sharing with Nexxen, Adjust automatically sends Nexxen the following data, by default:
- install
- session
- uninstall
- reinstall
- reattribution
- event
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Nexxen by default.
- install
- session
- uninstall
- reinstall
- reattribution
- event
Send additional data
Choose the amount and type of data that you want to share with Nexxen through callbacks. Nexxen may use this information to optimize performance.
Uninstalls or reinstalls
Sharing uninstalls or reinstalls lets Nexxen receive your app’s uninstall and/or reinstall data measured by Adjust.
For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Nexxen will receive your app’s session activity.
Map parameters
You usually need to map parameters to share custom data with Nexxen.
Map events
Map events that you want to share to the values that Nexxen can receive. Data for unmapped events is not shared with Nexxen.
Under Map events, follow these steps to choose the in-app events you want to directly send to Nexxen.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with Nexxen.
- In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
- Select Apply.
Now Nexxen will receive in-app event data for each of your linked events.
Map parameters
Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Nexxen. This lets Nexxen receive custom event details for each of your linked events.
Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.
To share partner parameters to Nexxen, follow these steps.
- Set up partner parameters within the Adjust SDK: iOS, Android
- Check the Parameters data sharing checkbox.
- Map your events.
If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.
Configure your link and settings
You have the option to set your:
Create your link and share it with Nexxen
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
- Link structure parameters
- User destinations
- Attribution settings
Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Nexxen.
Once you’ve created your link, share it with Nexxen for placement in campaigns.
List of all parameters forwarded to Nexxen
Nexxen requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{adid} | Adjust device ID (all platforms) |
{country} | Device two-character country code |
{deeplink} | Deeplink URL appended to click URL |
{idfa||gps_adid} | IDFA, or GPS ADID if IDFA is empty |
{language} | Device two-character language code |
{mcc} | Mobile country code: three-digit code identifying a device's country. Use with the mobile network code to identify a device's carrier. |
{partner_parameters} | Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks |
{activity_kind} | Type of user activity |
{app_id} | Store App ID or Google Play Store |
{device_manufacturer} | Device manufacturer name |
{impression_based} | 1 if impression-based engagement, 0 if not |
{store} | Target store of click |