Set up Vibe
Vibe is an ad network integrated with Adjust. Our integration lets Vibe receive attribution and in-app event data through automated callbacks.
In this article, learn how to set up measurement with Vibe for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Vibe.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Vibe parameters. Follow the guides linked below to use this feature.
iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona
Select Vibe and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > Vibe. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Vibe.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with Vibe. To enable data sharing:
- Turn on Enabled
Once you enable data sharing with Vibe, Adjust automatically sends Vibe the following data, by default:
- install
- session
- uninstall
- reinstall
- event
- rejectedInstall
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Vibe by default.
- install
- session
- uninstall
- reinstall
- event
- rejectedInstall
Send additional data
Choose the amount and type of data that you want to share with Vibe through callbacks. Vibe may use this information to optimize performance.
- Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Vibe:
- Data from all attribution sources
- Only data attributed to Vibe
In-app revenue (from in-app purchases)
Sharing in-app revenue lets Vibe receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Uninstalls or reinstalls
Sharing uninstalls or reinstalls lets Vibe receive your app’s uninstall and/or reinstall data measured by Adjust.
For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Vibe will receive your app’s session activity.
Map events
Map events that you want to share to the values that Vibe can receive. Data for unmapped events is not shared with Vibe.
Under Map events, follow these steps to choose the in-app events you want to directly send to Vibe.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with Vibe.
- In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
- Select Apply.
Now Vibe will receive in-app event data for each of your linked events.
Configure your link and settings
You have the option to set your:
Create your link and share it with Vibe
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
- Link structure parameters
- User destinations
- Attribution settings
Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Vibe.
Once you’ve created your link, share it with Vibe for placement in campaigns.
Partner specific setup instructions
The Vibe interface supports two types of events; “Purchase” and “Sign up”.
You can map those two events by selecting one on a custom event you would like to share with Vibe from the “event linking” section of the module.
List of all parameters forwarded to Vibe
Vibe requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{adid} | Adjust device ID (all platforms) |
{country} | Device two-character country code |
{currency} | Original ISO 4217 currency code sent from Adjust SDK |
{device_name} | Device model number |
{event_name} | Event name, as set in the Dashboard |
{idfa} | ID for advertisers (iOS only) |
{idfa||gps_adid} | IDFA, or GPS ADID if IDFA is empty |
{idfv} | Uppercase iOS ID for vendors |
{ip_address} | Device IP address |
{is_reattributed} | 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed |
{os_name} | Device operating system |
{os_version} | Operating system version number |
{revenue_float} | Revenue, as sent from Adjust SDK, in whole currency units |
{revenue_usd} | Revenue, in US dollars |
{time_spent} | Length of user's current session, in seconds |
{tracking_enabled} | 1 if tracking is enabled, 0 if not |
{user_agent} | Incoming raw user agent |
{activity_kind} | Type of user activity |
{adgroup_name} | Adgroup name, as taken from the tracker |
{app_id} | Store App ID or Google Play Store |
{app_name} | Name of the app |
{campaign_name} | Campaign name, as taken from the tracker |
{created_at} | Activity timestamp |
{creative_name} | Creative name, as taken from the tracker |
{engagement_time_hour} | Engagement timestamp rounded to the nearest hour |
{engagement_time} | Engagement timestamp |
{installed_at_hour} | Install (i.e., first app open) timestamp rounded to the nearest hour |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{reattributed_at} | Reattribution timestamp |
{rejection_reason} | Reason for a rejected attribution |
{store} | Target store of click |
{tracker_name} | Current tracker name |