Set up Wizaly

Wizaly is an analytics network integrated with Adjust. Our integration lets Wizaly receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Wizaly for your app. This includes activating the integration and choosing what data Adjust can share with Wizaly.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

Account ID

  • For help finding your credentials, contact your Wizaly representative.

Select Wizaly and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Wizaly. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Wizaly.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Wizaly. To enable data sharing:

  1. Enter your Account ID.

Once you enable data sharing with Wizaly, Adjust automatically sends Wizaly the following data, by default:

  • click
  • install
  • session
  • uninstall
  • reinstall
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Wizaly by default:

  • click
  • install
  • session
  • uninstall
  • reinstall
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with Wizaly through callbacks. Wizaly may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Wizaly receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Wizaly receive your app’s uninstall and/or reinstall data measured by Adjust.

Note:

For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Wizaly will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with Wizaly.

Map events

Map events that you want to share to the values that Wizaly can receive. Data for unmapped events is not shared with Wizaly.

Under Map events, follow these steps to choose the in-app events you want to directly send to Wizaly.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Wizaly.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Wizaly will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Wizaly. This lets Wizaly receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Wizaly, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Enable Wizaly for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Wizaly for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Wizaly

Wizaly requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{adwords_keyword}Google AdWords search keyword
{city}Device city
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{gps_adid}Google Play Store advertising ID
{idfa||gps_adid||fire_adid}IDFA, or GPS ADID if IDFA is empty, or Fire ADID if IDFA and GPS ADID are empty
{ip_address}Device IP address
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{postal_code}Device postal code of IP address
{random_user_id}Random user ID (per device)
{reftag}Random device reference tag
{region}Device region code
{revenue}Revenue, as sent from Adjust SDK in cents
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{app_name_dashboard}Name of the app in the Adjust Dashboard
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{last_session_time}Last session timestamp
{network_name}Network name, as taken from the tracker
{att_status}App Tracking Transparency Status. Possible values are 0 (Not determined), 1 (Restricted), 2 (Denied), 3 (Authorized), unknown