Set up 24metrics

24metrics is an analytics network integrated with Adjust. Our integration lets 24metrics receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with 24metrics for your app. This includes activating the integration and choosing what data Adjust can share with 24metrics.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

PUBLIC KEY

  • For help finding your credentials, contact your 24metrics representative.

Select 24metrics and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > 24metrics. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with 24metrics.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with 24metrics. To enable data sharing:

  1. Enter your PUBLIC KEY.

Once you enable data sharing with 24metrics, Adjust automatically sends 24metrics the following data, by default:

  • click
  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with 24metrics by default:

  • click
  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with 24metrics through callbacks. 24metrics may use this information to optimize performance.

To send additional data, you can review and customize the following:

Map events

Map events that you want to share to the values that 24metrics can receive. Data for unmapped events is not shared with 24metrics.

Under Map events, follow these steps to choose the in-app events you want to directly send to 24metrics.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with 24metrics.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now 24metrics will receive in-app event data for each of your linked events.

Enable 24metrics for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable 24metrics for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to 24metrics

24metrics requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{click_attribution_window}Attribution window settings for device matching (hours)
{cost_amount}Cost of the user engagement (available for ad spend tracking only)
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{event_name}Event name, as set in the Dashboard
{gclid}Google click ID
{gps_adid}Google Play Store advertising ID
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{label}Value of the Adjust "label" parameter sent on click
{language}Device two-character language code
{mac_md5}Uppercase MAC MD5 hash
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{random_user_id}Random user ID (per device)
{referrer}Google Play Store referrer (Android only)
{reftag}Random device reference tag
{revenue_usd}Revenue, in US dollars
{sdk_version}Adjust SDK version (per app)
{timezone}Device time zone
{user_agent}Incoming raw user agent
{win_hwid}Windows Store hardware ID
{activity_kind}Type of user activity
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{connection_type}Internet connection type
{conversion_duration}Time between click and install or reattribution in seconds
{cpu_type}CPU type
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{device_manufacturer}Device manufacturer name
{install_begin_time}App download began timestamp (Android and Google Play Store only)
{install_finish_time}App download completion timestamp
{installed_at}Install (i.e., first app open) timestamp
{network_name}Network name, as taken from the tracker
{reattributed_at}Reattribution timestamp
{referral_time}User landed on app Play Store page timestamp (Android and Google Play Store only)
{rejection_reason}Reason for a rejected attribution
{store}Target store of click
{tracker_name}Current tracker name
{tracker}6-character Adjust tracker token