Set up Adikteev Activation

Adikteev Activation is an ad network integrated with Adjust. Our integration lets Adikteev Activation receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Adikteev Activation for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Adikteev Activation.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Select Adikteev Activation and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Adikteev Activation. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Adikteev Activation.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Adikteev Activation. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with Adikteev Activation, Adjust automatically sends Adikteev Activation the following data, by default:

  • install
  • session
  • uninstall
  • reinstall
  • reattributionReinstall
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution
  • ad revenue

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Adikteev Activation by default.

  • install
  • session
  • uninstall
  • reinstall
  • reattributionReinstall
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution
  • ad revenue

Send additional data

Choose the amount and type of data that you want to share with Adikteev Activation through callbacks. Adikteev Activation may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Adikteev Activation:
  • Data from all attribution sources
  • Only data attributed to Adikteev Activation

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Adikteev Activation receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Ad revenue (from ad views)

Ad revenue sharing lets Adikteev Activation receive user ad revenue data. This lets Adikteev Activation use ad revenue data to optimize your user targeting and campaigns.

Growth solution:

This feature is available with Adjust’s RevWorks package. To purchase our RevWorks package, contact your sales representative.

To share ad revenue to Adikteev Activation, select one or more Ad Revenue Sources.

  • If you leave this field empty, we send ad revenue data from all integrated mediation sources.

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Adikteev Activation receive your app’s uninstall and/or reinstall data measured by Adjust.

Note:

For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Adikteev Activation will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with Adikteev Activation.

Map events

Map events that you want to share to the values that Adikteev Activation can receive. Data for unmapped events is not shared with Adikteev Activation.

Under Map events, follow these steps to choose the in-app events you want to directly send to Adikteev Activation.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Adikteev Activation.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Adikteev Activation will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Adikteev Activation. This lets Adikteev Activation receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Adikteev Activation, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with Adikteev Activation

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Adikteev Activation.

Once you’ve created your link, share it with Adikteev Activation for placement in campaigns.

List of all parameters forwarded to Adikteev Activation

Adikteev Activation requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{city}Device city
{click_attribution_window}Attribution window settings for device matching (hours)
{country}Device two-character country code
{device_name}Device model number
{device_type}Device type
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{impression_attribution_window}Attribution window settings for impression matching (hours)
{inactive_user_definition}Inactivity period required for reattribution (hours)
{ip_address}Device IP address
{isp}Device internet service provider
{language}Device two-character language code
{os_name}Device operating system
{os_version}Operating system version number
{postal_code}Device postal code of IP address
{reattribution_attribution_window}Attribution window settings for reattribution (hours)
{revenue}Revenue, as sent from Adjust SDK in cents
{tracking_enabled}1 if tracking is enabled, 0 if not
{app_id}Store App ID or Google Play Store
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{connection_type}Internet connection type
{device_manufacturer}Device manufacturer name
{is_organic}1 if organic traffic, 0 if non-organic
{rejection_reason}Reason for a rejected attribution
{tracker_name}Current tracker name