Set up AlgoLift

AlgoLift is an analytics network integrated with Adjust. Our integration lets AlgoLift receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with AlgoLift for your app. This includes activating the integration and choosing what data Adjust can share with AlgoLift.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Select AlgoLift and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > AlgoLift. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with AlgoLift.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with AlgoLift. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with AlgoLift, Adjust automatically sends AlgoLift the following data, by default:

  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with AlgoLift by default:

  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with AlgoLift through callbacks. AlgoLift may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets AlgoLift receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that AlgoLift can receive. Data for unmapped events is not shared with AlgoLift.

Under Map events, follow these steps to choose the in-app events you want to directly send to AlgoLift.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with AlgoLift.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now AlgoLift will receive in-app event data for each of your linked events.

Enable AlgoLift for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable AlgoLift for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to AlgoLift

AlgoLift requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{city}Device city
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{os_name}Device operating system
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{postal_code}Device postal code of IP address
{region}Device region code
{reporting_currency}Dashboard reporting ISO 4217 currency code
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd_cents}Revenue, in US cents
{revenue_usd}Revenue, in US dollars
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{impression_time}Attributed impression timestamp
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{network_name}Network name, as taken from the tracker
{store}Target store of click