Set up AmberAds

AmberAds is an ad network integrated with Adjust. Our integration lets AmberAds receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with AmberAds for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with AmberAds.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Select AmberAds and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > AmberAds. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with AmberAds.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with AmberAds. To enable data sharing:

  1. Turn on Enabled

Adjust does not automatically send click callbacks due to the high volume of clicks. To send clicks to AmberAds, enable the Send clicks toggle.

Once you enable data sharing with AmberAds, Adjust automatically sends AmberAds the following data, by default:

  • click
  • install
  • session
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with AmberAds by default.

  • click
  • install
  • session
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with AmberAds through callbacks. AmberAds may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with AmberAds:
  • Data from all attribution sources
  • Only data attributed to AmberAds

In-app revenue (from in-app purchases)

Sharing in-app revenue lets AmberAds receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means AmberAds will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with AmberAds.

Map events

Map events that you want to share to the values that AmberAds can receive. Data for unmapped events is not shared with AmberAds.

Under Map events, follow these steps to choose the in-app events you want to directly send to AmberAds.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with AmberAds.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now AmberAds will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to AmberAds. This lets AmberAds receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to AmberAds, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with AmberAds

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with AmberAds.

Once you’ve created your link, share it with AmberAds for placement in campaigns.

List of all parameters forwarded to AmberAds

AmberAds requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{country}Device two-character country code
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{language}Device two-character language code
{last_time_spent}Length of user's last session, in seconds
{match_type}Attribution method
{os_name}Device operating system
{os_version}Operating system version number
{session_count}Number of sessions recorded by current Adjust SDK
{time_spent}Length of user's current session, in seconds
{tracking_enabled}1 if tracking is enabled, 0 if not
{app_id}Store App ID or Google Play Store
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{network_name}Network name, as taken from the tracker
{reattributed_at}Reattribution timestamp