Set up Criteo

Criteo is an ad network integrated with Adjust. Our integration lets Criteo receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Criteo for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Criteo.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

CLIENT ID

  • For help finding your credentials, contact your Criteo representative.

Select Criteo and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Criteo. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Criteo.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Criteo. To enable data sharing:

  1. Enter your CLIENT ID.

Once you enable data sharing with Criteo, Adjust automatically sends Criteo the following data, by default:

  • install
  • session
  • reinstall
  • reattribution
  • event
  • ad revenue

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Criteo by default.

  • install
  • session
  • reinstall
  • reattribution
  • event
  • ad revenue

Send additional data

Choose the amount and type of data that you want to share with Criteo through callbacks. Criteo may use this information to optimize performance.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Criteo receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Ad revenue (from ad views)

Ad revenue sharing lets Criteo receive user ad revenue data. This lets Criteo use ad revenue data to optimize your user targeting and campaigns.

Growth solution:

This feature is available with Adjust’s RevWorks package. To purchase our RevWorks package, contact your sales representative.

To share ad revenue to Criteo, select one or more Ad Revenue Sources.

  • If you leave this field empty, we send ad revenue data from all integrated mediation sources.

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Criteo receive your app’s uninstall and/or reinstall data measured by Adjust.

Note:

For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Criteo will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with Criteo.

Map events

Map events that you want to share to the values that Criteo can receive. Data for unmapped events is not shared with Criteo.

Under Map events, follow these steps to choose the in-app events you want to directly send to Criteo.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Criteo.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Criteo will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Criteo. This lets Criteo receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Criteo, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with Criteo

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Criteo.

Once you’ve created your link, share it with Criteo for placement in campaigns.

List of all parameters forwarded to Criteo

Criteo requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{ip_address}Device IP address
{language}Device two-character language code
{match_type}Attribution method
{os_name}Device operating system
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{created_at}Activity timestamp
{ad_revenue_network}Ad network that displayed the ad
{ad_revenue_unit}Ad unit that generated the revenue
{ad_revenue_placement}User placement, as defined on the platform
{ad_mediation_platform}Mediation platform name
{ad_revenue_payload}Impression-level revenue data (ILRD) as a JSON