Set up Exactag

Exactag is an analytics network integrated with Adjust. Our integration lets Exactag receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Exactag for your app. This includes activating the integration and choosing what data Adjust can share with Exactag.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

ADVERTISER ID

  • For help finding your credentials, contact your Exactag representative.

Select Exactag and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Exactag. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Exactag.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Exactag. To enable data sharing:

  1. Enter your ADVERTISER ID.

Once you enable data sharing with Exactag, Adjust automatically sends Exactag the following data, by default:

  • install
  • session
  • uninstall
  • reinstall
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Exactag by default:

  • install
  • session
  • uninstall
  • reinstall
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with Exactag through callbacks. Exactag may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Exactag receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Exactag receive your app’s uninstall and/or reinstall data measured by Adjust.

Note:

For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Exactag will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with Exactag.

Map events

Map events that you want to share to the values that Exactag can receive. Data for unmapped events is not shared with Exactag.

Under Map events, follow these steps to choose the in-app events you want to directly send to Exactag.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Exactag.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Exactag will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Exactag. This lets Exactag receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Exactag, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Enable Exactag for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Exactag for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Exactag

Exactag requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{device_type}Device type
{environment}Current Adjust SDK environment setting
{gclid}Google click ID
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{ip_address}Device IP address
{label}Value of the Adjust "label" parameter sent on click
{language}Device two-character language code
{mac_md5}Uppercase MAC MD5 hash
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{session_count}Number of sessions recorded by current Adjust SDK
{tracking_enabled}1 if tracking is enabled, 0 if not
{user_agent}Incoming raw user agent
{app_name}Name of the app
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{click_referer}Referrer header from click
{created_at}Activity timestamp
{engagement_time}Engagement timestamp
{impression_based}1 if impression-based engagement, 0 if not
{is_organic}1 if organic traffic, 0 if non-organic
{tracker_name}Current tracker name
{tracker}6-character Adjust tracker token
{google_ads_adgroup_id}Google Ads adgroup ID
{google_ads_campaign_id}Google Ads campaign ID
{google_ads_creative_id}Google Ads creative ID