Track with AppLovin and AppLovin MAX

Adjust's integrations with AppLovin and AppLovin MAX let you easily connect your accounts through the Adjust dashboard. AppLovin tracks campaign ad spend, and AppLovin MAX tracks ad revenue. View your aggregated ad spend data in the dashboard or send unaggregated, device-level ad revenue data to your BI or cloud storage system.

Before you begin

Here's what you need to know before getting started.

Availability

Requirements

Helpful information

  • If your AppLovin account details change, you’ll need to update this in Adjust as well  
  • Adjust does not record ad revenue for users without device IDs

Set up tracking with AppLovin in Adjust

To connect your dashboard to AppLovin, follow these steps.

  1. Select MENU to open the main menu
  2. Select Partner Ad Accounts > AppLovin
  3. Select ADD ACCOUNT
  4. Create a name for your account
  5. Enter your AppLovin Report Key
  6. Select LINK ACCOUNT

Great! Adjust is now connected to AppLovin. Both AppLovin ad spend data and AppLovin MAX ad revenue data are reported in Deliverables, Cost and Cohorts.

For information on where to find your data and the KPIs you can use to pull it, see our ad revenue reporting and ad spend reporting articles.

Stop tracking with AppLovin

To stop tracking data with AppLovin, follow these steps.

  1. Select MENU to open the main menu
  2. Select Partner Ad Accounts > AppLovin
  3. Select Settings (gear icon) below your account
  4. Select UNLINK ACCOUNT

Now that your AppLovin account is removed from Adjust, your data will no longer appear in the Adjust dashboard.

Export your data

The Adjust dashboard only displays aggregated data. To receive device-level data, use one of the following data export methods:

Note: AppLovin cost data is retrieved hourly. AppLovin MAX revenue data is retrieved once per day for the previous calendar day. 

Export ad spend data

To export your AppLovin ad spend data, append the following placeholders to your callback strings or include them in your CSV definition:

Adjust placeholderValue delivered
{cost_type}The campaign pricing model (available for ad spend tracking only)
E.g., CPI; CPM; CPC
{cost_amount}Cost of the user engagement (available for ad spend tracking only)
E.g., 4.99
{cost_currency}ISO 4217 currency code of the cost data (available for ad spend tracking only)
E.g., USD
{reporting_cost}Cost of the user engagement converted to your app's reporting currency and as reported in the Adjust Dashboard (available for ad spend tracking only)
E.g., 2.56

Export ad revenue data

To export your AppLovin MAX ad revenue data, append the following placeholders to your callback strings or include them in your CSV definition:

Adjust placeholderValue delivered
{revenue_float}Revenue in whole currency units
E.g., 4.99 = €4.99
{revenue}Revenue in cents
E.g., 34.5 = €0.345
{currency}Original ISO 4217 currency code
E.g., EUR
{revenue_usd}Revenue, in US dollars
E.g., 4.99 = $4.99
{revenue_usd_cents}Revenue, in US cents
E.g., 4.99 = 499
{reporting_revenue}Revenue, as reported in the Adjust Dashboard, in whole currency units
E.g., 4.99
{reporting_currency}Dashboard reporting ISO 4217 currency code
E.g., USD

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