Adjust tracking for Apple Search Ads
With Adjust's Apple Search Ads integration, you can track performance marketing efforts on Apple Search Ads. Adjust automatically tracks installs for Apple Search Ads when you use Adjust SDK version 4.4.5 or higher (with the iAd framework integrated). Download the latest version of the Adjust SDK

As with any other Adjust-tracked source, attribution data for Apple Search Ads is displayed in the Statistics section of your Adjust dashboard, under the network (top-level) tracker name Apple Search Ads.

In Adjust, your Apple Search Ads campaign data automatically appears as:
  • network (top level): Apple Search Ads
    • campaign (sublevel 1): iad-campaign-name (iad-campaign-id)
      • adgroup (sublevel 2): iad-adgroup-name (iad-adgroup-id)
        • creative (sublevel 3): iad-keyword*
*If you want to receive the creative set name and creative set ID for your Apple Search Ad campaigns, add the {iad_creativeset_name} (creative set name) and the {iad_creativeset_id} (creative set ID) placeholders to your raw data exports. The creative set name and creative set ID are only available via callbacks to your server or uploads to your Amazon S3 bucket and will not appear in your Adjust dashboard reporting.

FAQs

Why are some of my Apple Search Ads installs missing keyword data at the creative level in Adjust? 

Any Apple Search Ads install reported without a keyword (sublevel 3) is actually an attribution that occurred on Apple's former ad network, iAd (deprecated December 31, 2016). In an effort to reduce discrepancies between the Adjust and Apple platforms, Adjust reassigned, and continues to report, all iAd attributions under the Apple Search Ads network. 

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