Statistics is where you'll find all the information Adjust tracks for your advertising campaigns and in-app events. Some of the most essential features for exploring your campaign success reside in this section of your dashboard. It is where you can delve into your key performance indicators (KPIs) for your campaigns and in-app events, your ad spend and ROI, and your users’ in-app experience.
You can navigate to your app statistics a couple of ways.
In the Adjust dashboard:
- Navigate to your app, select your app options caret (^), then select Statistics
- Select MENU to open the main navbar (left-hand side) > Statistics, then select your preferred app
- Fraud Prevention (Only accounts with the Fraud Prevention Suite)
- Create View
- Download CSV
- Toggle View
Download CSV: This provides a simple way to download a CSV report of the view you are currently viewing in your browser. This can either be a Snapshot (the data exactly as you see it) or a Drill Down (exports your data divided into the lowest-level trackers available).
Toggle View: By default, your data is displayed in a table. Select the view button to toggle to the graph format, which provides a more visual representation of your data. This is particularly useful when you are looking for a quick overview of how your key performance indicators (KPIs) are changing over time.
Filter: This button opens the filters sidebar, which is your doorway to customizing the data displayed in your graph or table. Here you can change your timezone, select how your data is sorted, and add data from automatic KPIs or custom in-app events. All the available filters are covered in detail in our individual statistics guides.
See our deliverables reporting guide for more information. email@example.com.
In the default view, each row contains ad spend data per network and every column contains a cost KPI.
This view allows you to track how much you are spending per ad network and provides a convenient glimpse of your ROI.
See our ad spend tracking section to get set up and see our ad spend reporting guide for information on how to make the best use of these metrics.
Scroll from left to right to see how your users’ in-app behavior evolves, starting from their time of install. Use filters to organize your cohorts in different ways, such as by tracked source, install date, or platform. Then, select cohort-specific KPIs, like retention rate, the average amount of time spent per session, or even lifetime value.
See our cohort reporting section for more information on making the most of this sophisticated measurement tool.