Graph view
The toggle view (graph/table) icon to the top right of the page allows you to switch between the two data display options: graph and table.

The default view is the table, as it is the most comprehensive way to analyze your data. The graph view provides a more visual and intuitive overview.

On the left side of the graph, you will see your tracked sources. By default, the graph will only show one line, which represents the total number of reported installs (including organic). Hover over a network and you can select the plus icon (+) to add that network’s data to the graph. You can have up to ten data sources displayed on your graph. To remove a network, hover over its name in the left-hand section or above the graph and select the minus icon (-).

Moving your cursor over the graph will allow you to see the values for a certain point in time. The date of your current position is displayed directly above the graph, and the value for that point appears next to the colored keys above the date. Hover over one of these sections to isolate the line on the graph.

 

KPIs and custom events

The graph display provides an overview of how a KPI or custom in-app event has changed over your selected timeframe. To change which KPI or custom event is displayed, use the drop-down menu above the graph.

 

Grouping (hour, day, week, or month)

Located above the graph, this filter allows you to alter how many data points appear on your graph. The options available to you will differ depending on the timeframe you have selected, but there are four in total: Hour, Day, Week, and Month.

By selecting Hour, there will be a data point on the graph for every hour of your selected timeframe. This can be useful if you wish to see how user activity changes depending on the time of day.

At the other end of the scale, selecting Month will provide just one data point for every month of your selected timeframe. This provides a more general look at changes in your chosen KPI over broader expanses of time.

 

Linear or logarithmic

This filter affects your graph’s y-axis display. If you select linear, equal weight will be given to data ranges, meaning they occupy equal amounts of your graph’s y-axis. The downside to this view is that, if you have a lot of activity in the lower ranges and little in the upper ranges, it can be hard to tell what is happening at the bottom of your graph, as it appears more condensed.

By selecting logarithmic, each data range will be provided with half the space of the data range below it, so, as you move up the y-axis, each data range is provided with progressively less space. This helps to provide more space for the lower ranges to really shine.

Do note that a logarithmic y-axis can be misleading, as your lower and upper ranges can appear much closer together than they really are. By switching between the two options, you can develop a full understanding of the data represented.

 

Filters sidebar

You can apply the same filters to your graph as for the table view. However, all KPIs must be selected outside of the sidebar and in the drop-down menus that appear directly above the graph.

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