Set up AdTriba
AdTriba is an analytics network integrated with Adjust. Our integration lets AdTriba receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.
In this article, learn how to set up measurement with AdTriba for your app. This includes activating the integration and choosing what data Adjust can share with AdTriba.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to AdTriba parameters. Follow the guides linked below to use this feature.
iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona
Credentials
TRACKER ID
- For help finding your credentials, contact your AdTriba representative.
Select AdTriba and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > AdTriba. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with AdTriba.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with AdTriba. To enable data sharing:
- Enter your TRACKER ID.
Once you enable data sharing with AdTriba, Adjust automatically sends AdTriba the following data, by default:
- click
- install
- session
- reattribution
- event
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with AdTriba by default:
- click
- install
- session
- reattribution
- event
Send additional data
Choose the amount and type of data that you want to share with AdTriba through callbacks. AdTriba may use this information to optimize performance.
To send additional data, you can review and customize the following:
In-app revenue (from in-app purchases)
Sharing in-app revenue lets AdTriba receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means AdTriba will receive your app’s session activity.
Map parameters
You usually need to map parameters to share custom data with AdTriba.
Map events
Map events that you want to share to the values that AdTriba can receive. Data for unmapped events is not shared with AdTriba.
Under Map events, follow these steps to choose the in-app events you want to directly send to AdTriba.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with AdTriba.
- In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
- Select Apply.
Now AdTriba will receive in-app event data for each of your linked events.
Map parameters
Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to AdTriba. This lets AdTriba receive custom event details for each of your linked events.
Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.
To share partner parameters to AdTriba, follow these steps.
- Set up partner parameters within the Adjust SDK: iOS, Android
- Check the Parameters data sharing checkbox.
- Map your events.
If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.
Enable AdTriba for your app
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
Select Enable partner to enable AdTriba for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.
List of all parameters forwarded to AdTriba
AdTriba requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{adid} | Adjust device ID (all platforms) |
{android_id} | Android ID (Android only) |
{country} | Device two-character country code |
{currency} | Original ISO 4217 currency code sent from Adjust SDK |
{device_name} | Device model number |
{device_type} | Device type |
{environment} | Current Adjust SDK environment setting |
{gclid} | Google click ID |
{gps_adid} | Google Play Store advertising ID |
{idfa} | ID for advertisers (iOS only) |
{idfv} | Uppercase iOS ID for vendors |
{ip_address} | Device IP address |
{label} | Value of the Adjust "label" parameter sent on click |
{language} | Device two-character language code |
{last_time_spent} | Length of user's last session, in seconds |
{mac_sha1} | Uppercase MAC SHA-1 hash |
{match_type} | Attribution method |
{os_name} | Device operating system |
{os_version} | Operating system version number |
{partner_parameters} | Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks |
{random_user_id} | Random user ID (per device) |
{random} | Random number (unique per callback) |
{referrer} | Google Play Store referrer (Android only) |
{reftag} | Random device reference tag |
{revenue} | Revenue, as sent from Adjust SDK in cents |
{time_spent} | Length of user's current session, in seconds |
{timezone} | Device time zone |
{user_agent} | Incoming raw user agent |
{win_adid} | Windows advertising identifier |
{win_hwid} | Windows Store hardware ID |
{win_naid} | Windows Store network adapter ID |
{win_udid} | Windows Phone unique device ID |
{adgroup_name} | Adgroup name, as taken from the tracker |
{app_id} | Store App ID or Google Play Store |
{app_name_dashboard} | Name of the app in the Adjust Dashboard |
{app_version} | App version number (Android), build-version-number for the bundle (iOS) |
{campaign_name} | Campaign name, as taken from the tracker |
{click_time} | Attributed click timestamp |
{created_at} | Activity timestamp |
{creative_name} | Creative name, as taken from the tracker |
{engagement_time} | Engagement timestamp |
{impression_based} | 1 if impression-based engagement, 0 if not |
{installed_at} | Install (i.e., first app open) timestamp |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{last_tracker} | 6-character Adjust tracker token of a reattributed user's previous tracker |
{network_name} | Network name, as taken from the tracker |
{reattributed_at} | Reattribution timestamp |
{store} | Target store of click |
{tracker} | 6-character Adjust tracker token |