Set up Amazon Mobile Ad Network and DSP

Amazon Mobile Ad Network and DSP is a network and Adjust module partner. Our integration lets Amazon Mobile Ad Network and DSP receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Amazon Mobile Ad Network and DSP. Then, use our advanced setup instructions to customize what information Amazon Mobile Ad Network and DSP receives.

Basic setup

To turn on Adjust’s integration with Amazon Mobile Ad Network and DSP, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Amazon Mobile Ad Network and DSP
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Amazon Mobile Ad Network and DSP to launch your campaign.

Amazon Mobile Ad Network and DSP will receive callbacks for these activities:

  • event
  • install

Due to certain partnership agreements, please note that it is not possible to create audiences based on rules that specifically reference attribution to the following networks:

  • Amazon
  • Facebook
  • Snapchat
  • Twitter

Advanced setup

Choose which data Amazon Mobile Ad Network and DSP receives from Adjust by customizing your setup.

Only forward data attributed to Amazon Mobile Ad Network and DSP

Adjust sends Amazon Mobile Ad Network and DSP your installs and reattributions across all ad platforms.

To stop Amazon Mobile Ad Network and DSP from receiving data attributed to other ad platforms, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Amazon Mobile Ad Network and DSP
  3. Turn on Attributed Only

Now Amazon Mobile Ad Network and DSP will only receive data attributed to their own platform.

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Amazon Mobile Ad Network and DSP.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Amazon Mobile Ad Network and DSP, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Amazon Mobile Ad Network and DSP
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Amazon Mobile Ad Network and DSP name.
  7. Select Save

Now Amazon Mobile Ad Network and DSP will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets Amazon Mobile Ad Network and DSP receive app event data. You can link every app event in Adjust to a preset Amazon Mobile Ad Network and DSP name or a custom event name.

To forward app events to Amazon Mobile Ad Network and DSP, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Amazon Mobile Ad Network and DSP > Event Linking
  3. Find the event you want to link and update the field with a Amazon Mobile Ad Network and DSP event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Amazon Mobile Ad Network and DSP will receive app event data for each of your linked events.

List of all parameters forwarded to Amazon Mobile Ad Network and DSP

Amazon Mobile Ad Network and DSP requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{android_id} Android ID (Android only)
{app_name} Name of the app
{country} Device two
{created_at_milli} Activity timestamp with millisecond placeholders
{fire_adid} Fire OS advertising identifier
{gps_adid} Google Play Store advertising ID
{idfa} ID for advertisers (iOS only)
{impression_based} 1 if impression
{isp} Device internet service provider
{language} Device two
{nonce} Random lowercase alphanumeric string (unique per callback)
{os_name} Device operating system
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{random} Random number (unique per callback)
{referrer} Google Play Store referrer (Android only)
{user_agent} Incoming raw user agent