Set up Awin

Awin is a network and Adjust module partner. Our integration lets Awin receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Awin. Then, use our advanced setup instructions to customize what information Awin receives.

Basic setup

To turn on Adjust’s integration with Awin, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Awin
  4. Enter your INSTALL CID (contact your Awin representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Awin to launch your campaign.

Awin will receive callbacks for these activities:

  • event (attributed only)
  • installs (attributed only)

Advanced setup

Choose which data Awin receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Awin receive revenue amounts along with your revenue event data.

To forward in-app revenue to Awin, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Awin
  3. Turn on In-App Revenue Forwarding

Now Awin will receive the revenue amount for every tracked transaction.


Note: Link at least one revenue event to Awin before turning on Revenue Forwarding


Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Awin.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Awin, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Awin
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Awin name.
  7. Select Save

Now Awin will receive custom event details for each of your linked events.


Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.


Forward app events

Event linking lets Awin receive app event data. You can link every app event in Adjust to a preset Awin name or a custom event name.

To forward app events to Awin, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Awin > Event Linking
  3. Find the event you want to link and update the field with a Awin event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Awin will receive app event data for each of your linked events.

Partner specific setup instructions

Awin allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to Awin. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that Awin accepts:

Parameter key > Value

  • orderId (awin platform) > order iD (mandatory)
  • cg (awin platform) > commision group breakdown (mandatory)
  • cv (awin platform) > voucher code
  • review_note (awin platform) > custom parameter 1
  • session_id (awin platform) > custom parameter 2
  • visiterID (awin platform) > custom parameter 3
  • custom5 (awin platform) > custom parameter 5
  • custom[6.29] (awin platform) > custom parameter [6,29]
  • visitorID (zanox platform) > customer ID (mandatory)
  • orderId (zanox platform) > order ID (mandatory)
  • commission_group (zanox platform) > commission group (mandatory)
  • review_note (zanox platform) > review notes
  • session_id (zanox platform) > session IDs

Please attach mandatory parameters to revenue event in your adjust SDK in order to correctly measure this event on Awin platform.

List of all parameters forwarded to Awin

Awin requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{adid} Adjust device ID (all platforms)
{click_time} Attributed click timestamp
{currency} Original ISO 4217 currency code sent from Adjust SDK
{os_name} Device operating system
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue} Revenue, as sent from Adjust SDK in cents