Set up Blast

Blast is an ad network integrated with Adjust. Our integration lets Blast receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Blast for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Blast.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Select Blast and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Blast. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Blast.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Blast. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with Blast, Adjust automatically sends Blast the following data, by default:

  • install
  • session
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Blast by default.

  • install
  • session
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with Blast through callbacks. Blast may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Blast:
  • Data from all attribution sources
  • Only data attributed to Blast

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Blast receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Blast will receive your app’s session activity.

Map events

Map events that you want to share to the values that Blast can receive. Data for unmapped events is not shared with Blast.

Under Map events, follow these steps to choose the in-app events you want to directly send to Blast.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Blast.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Blast will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with Blast

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Blast.

Once you’ve created your link, share it with Blast for placement in campaigns.

List of all parameters forwarded to Blast

Blast requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{android_id}Android ID (Android only)
{city}Device city
{country}Device two-character country code
{device_name}Device model number
{device_type}Device type
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{language}Device two-character language code
{last_time_spent}Length of user's last session, in seconds
{match_type}Attribution method
{os_name}Device operating system
{os_version}Operating system version number
{revenue}Revenue, as sent from Adjust SDK in cents
{time_spent}Length of user's current session, in seconds
{timezone}Device time zone
{tracking_limited}1 if tracking is limited, 0 if not
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{created_at}Activity timestamp
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{reattributed_at}Reattribution timestamp