Set up MediaMath

MediaMath is an ad network integrated with Adjust. Our integration lets MediaMath receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with MediaMath for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with MediaMath.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to MediaMath parameters. Follow the guides linked below to use this feature.

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

ADVERTISER ID, INSTALL PIXEL ID, and SESSION PIXEL ID

• For help finding your credentials, contact your MediaMath representative.

Select MediaMath and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > MediaMath. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with MediaMath.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with MediaMath. To enable data sharing:

1. Enter your ADVERTISER ID, INSTALL PIXEL ID, and SESSION PIXEL ID.

Once you enable data sharing with MediaMath, Adjust automatically sends MediaMath the following data, by default:

• install
• session
• event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with MediaMath by default.

• install
• session
• event

Send additional data

Choose the amount and type of data that you want to share with MediaMath through callbacks. MediaMath may use this information to optimize performance.

1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with MediaMath:

• Data from all attribution sources
• Only data attributed to MediaMath

In-app revenue (from in-app purchases)

Sharing in-app revenue lets MediaMath receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means MediaMath will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with MediaMath.

Map events

Map events that you want to share to the values that MediaMath can receive. Data for unmapped events is not shared with MediaMath.

Under Map events, follow these steps to choose the in-app events you want to directly send to MediaMath.

1. Select Map event.
2. In the Adjust event list, choose the Adjust event that you want to share with MediaMath.
3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
4. Select Apply.

Now MediaMath will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to MediaMath. This lets MediaMath receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to MediaMath, follow these steps.

1. Set up partner parameters within the Adjust SDK: iOS, Android
2. Check the Parameters data sharing checkbox.
3. Map your events.

Configure your link and settings

You have the option to set your:

• Link structure
• User destinations
• Attribution settings

Create your link and share it with MediaMath

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options
• Link structure parameters
• User destinations
• Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with MediaMath.

Once you’ve created your link, share it with MediaMath for placement in campaigns.

Partner specific setup instructions

Please note that at least one Pixel ID needs to be entered for the module to work.

List of all parameters forwarded to MediaMath

MediaMath requires Adjust to send the following parameters (data points) with your callbacks: