Set up ScaleOut

ScaleOut is an ad network integrated with Adjust. Our integration lets ScaleOut receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with ScaleOut for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with ScaleOut.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

RETARGETING ID

  • For help finding your credentials, contact your ScaleOut representative.

Select ScaleOut and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > ScaleOut. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with ScaleOut.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with ScaleOut. To enable data sharing:

  1. Enter your RETARGETING ID.

Once you enable data sharing with ScaleOut, Adjust automatically sends ScaleOut the following data, by default:

  • install
  • session
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with ScaleOut by default.

  • install
  • session
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with ScaleOut through callbacks. ScaleOut may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with ScaleOut:
  • Data from all attribution sources
  • Only data attributed to ScaleOut

In-app revenue (from in-app purchases)

Sharing in-app revenue lets ScaleOut receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means ScaleOut will receive your app’s session activity.

Map events

Map events that you want to share to the values that ScaleOut can receive. Data for unmapped events is not shared with ScaleOut.

Under Map events, follow these steps to choose the in-app events you want to directly send to ScaleOut.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with ScaleOut.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now ScaleOut will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with ScaleOut

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with ScaleOut.

Once you’ve created your link, share it with ScaleOut for placement in campaigns.

List of all parameters forwarded to ScaleOut

ScaleOut requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{currency}Original ISO 4217 currency code sent from Adjust SDK
{event_name}Event name, as set in the Dashboard
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{click_time}Attributed click timestamp