Set up Yandex Direct

Yandex Direct is an ad network integrated with Adjust. Our integration lets Yandex Direct receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Yandex Direct for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Yandex Direct.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to Yandex Direct parameters. Follow the guides linked below to use this feature.

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Select Yandex Direct and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > Yandex Direct. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Yandex Direct.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Yandex Direct. To enable data sharing:

1. Turn on Enabled

Once you enable data sharing with Yandex Direct, Adjust automatically sends Yandex Direct the following data, by default:

• install
• session
• reinstall
• reattribution
• event
• rejectedInstall

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Yandex Direct by default.

• install
• session
• reinstall
• reattribution
• event
• rejectedInstall

Send additional data

Choose the amount and type of data that you want to share with Yandex Direct through callbacks. Yandex Direct may use this information to optimize performance.

1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Yandex Direct:

• Data from all attribution sources
• Only data attributed to Yandex Direct

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Yandex Direct receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Yandex Direct receive your app’s uninstall and/or reinstall data measured by Adjust.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Yandex Direct will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with Yandex Direct.

Map events

Map events that you want to share to the values that Yandex Direct can receive. Data for unmapped events is not shared with Yandex Direct.

Under Map events, follow these steps to choose the in-app events you want to directly send to Yandex Direct.

1. Select Map event.
2. In the Adjust event list, choose the Adjust event that you want to share with Yandex Direct.
3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
4. Select Apply.

Now Yandex Direct will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Yandex Direct. This lets Yandex Direct receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Yandex Direct, follow these steps.

1. Set up partner parameters within the Adjust SDK: iOS, Android
2. Check the Parameters data sharing checkbox.
3. Map your events.

Configure your link and settings

You have the option to set your:

• Link structure
• User destinations
• Attribution settings

Create your link and share it with Yandex Direct

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options
• Link structure parameters
• User destinations
• Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Yandex Direct.

Once you’ve created your link, share it with Yandex Direct for placement in campaigns.

List of all parameters forwarded to Yandex Direct

Yandex Direct requires Adjust to send the following parameters (data points) with your callbacks: