Ad spend reporting
With Adjust’s dynamic reporting, you can see your ad spend in real-time. Use this data to identify networks with the best ROI and build your campaign budgets.
Here, you’ll learn how to find and navigate your ad spend KPI data in the Statistics section of your Adjust dashboard. To set up ad spend tracking and access user-level data, follow these instructions.
Before you begin
Here’s what you need to know before getting started.
Availability
- Admins, and users with cost data access
- Business Pro (or higher) pricing plan
Helpful information
- Ad spend is reported in CPM (per thousand impressions), CPC, CPE, and CPI.
View your ad spend
To see your ad spend in Adjust, follow these steps.
- Find your app and select your app options caret (^).
- Select Statistics.
- Select the Cost tab.
Your Cost overview
Here’s what you’ll see in your default Cost view:
- A chart: select Switch View (graph icon) to view your data as a graph
- Data from the current month (the default is this month; you can customize your view in the drop-down menu
- Four icons; from left to right, these are:
- Create View (star icon)
- Download CSV (arrow icon)
- Switch View (graph icon or chart icon)
- Filter (funnel icon)
- Your key performance indicators (KPIs), listed in columns (select a KPI to re-order the rows). For a full breakdown of the cost metrics reported and how they are calculated, visit our cost KPIs glossary.
- Your ad spend traffic sources, listed in rows, from most installs to least. To see the next level of segmentation (for example, from a network to a campaign), select a traffic source.
Organic tracker contains all traffic we can't attribute to any of your other tracked sources. If you run click and impression campaigns but select only one in the ATTRIBUTION TYPE filter, the non-selected type will also appear in your organics.
Your Cost KPIs
KPIs are critical for measuring campaign success.
To add or remove KPIs from your Cost view, follow these steps:
- Find your app and select your app options caret (^).
- Select Statistics.
- Select the Cost tab.
- Switch to a chart view.
- Select Filter (funnel icon).
- Select Column Selection.
You can now see all available KPIs. Use the table below to find out more about your Cost KPIs and calculations.
| Cost KPI | Description | Calculation | In the Dashboard |
|---|---|---|---|
install_cost | Install cost | ||
click_cost | Click cost | ||
impression_cost | Impression cost | ||
event_cost | Event cost | ||
cost | Total cost | click_cost + impression_cost + install_cost + event_cost | ✔ |
ecost | Total cost for eCPI, eCPC, and eCPM | click_cost + impression_cost + install_cost | |
paid_installs | The number of installs, for which there is cost data | ✔ | |
paid_clicks | The number of clicks, for which there is cost data | ✔ | |
paid_impressions | The number of impressions, for which there is cost data | ✔ | |
cpe | Total cost per event | event_cost / paid_events | ✔ |
ecpc | Effective cost per click | ecpi_cost / paid_clicks | ✔ |
ecpi | Effective cost per install | ecpi_cost / paid_installs | ✔ |
ecpm | Effective cost per mille (one thousand impressions) | ecpi_cost / paid_impressions * 1000 | ✔ |
cohort_gross_profit | The gross profit | cohort_all_revenue - cost | ✔ |
return_on_investment | The ROI metric | cohort_gross_profit / cost | ✔ |
rcr | The revenue-to-cost ratio | cohort_all_revenue / cost | ✔ |
roas | Return on ad spend | cohort_all_revenue / cost *100 |