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for Partners

2. Add network macros to Adjust's campaign structure parameters

Adjust offers advertisers four levels of data segmentation to use in reporting: a network-level link and three campaign sublevels.

Integrated networks can use Adjust campaign structure parameters with network macros. When the network macros are configured correctly, Adjust appends them automatically to the Adjust links generated for the network.

Adjust campaign structure parameters

Adjust offers three levels of segmentation in the form of campaign structure parameters.

Structure parameter	Description
`campaign`	One sublevel down from a network-level link
`adgroup`	Two sublevels down from a network-level link
`creative`	Three sublevels down from a network-level link

Campaign structure parameters must be lowercase. If campaign structure parameters are not lowercase, Adjust does not recognize them.

Use campaign structure parameters in descending order of segmentation:

Use campaign for the largest groups, such as a country or region.
Use adgroup for a segment within the campaign level, such as a target group in that region.
Use creative for the smallest group, such as a specific cohort within the target segment.

Important:

Your client may already use some campaign structure levels. Confirm the campaign structure with your client before campaign launch.

If your sublevels conflict with the existing setup, Adjust prioritizes data from the link token.

Customize segmentation

Campaign structure parameter names suggest a certain type of information that you can measure at each level, but the values can be customized to fit your client's needs.

If the default campaign structure does not fit a particular client, discuss the campaign structure with the client. The client can set the values of campaign, adgroup, and creative while creating the link in Campaign Lab.

Keep link changes in the Adjust dashboard. Avoid manually updating Adjust links outside of the Adjust dashboard.

Add your network macros

Network macros replace campaign structure parameter values and populate campaign data dynamically.

For integrated networks, Adjust appends network macros automatically to the Adjust links generated for the network. If the macros provided to Adjust are correct, neither you nor your client need to update the link URL manually.

Before campaign launch, confirm with your client that the campaign structure values fit the client's reporting needs.

If you have any questions, reach out at integration@adjust.com.

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