Audience Builder

Audience Builder lets you build, download, and share customized user lists—right from your Adjust dashboard. Set conditions to segment users, then create group lists to share with partners for retargeting campaigns, A/B testing, and more. 

Audience Builder user data doesn't include personally identifiable information—it's privacy compliant and stored separately from other Adjust reporting.

Growth solution:
Audience Builder is available as an Adjust Growth Solution. To get Audience Builder on your account, contact

Use Audience Builder to:

  • Segment users across all of your apps.
  • Share custom user lists with networks.
  • Conduct A/B campaign tests.
  • Measure network performance.
  • Avoid paying multiple networks to target the same users.


Audiences are custom user lists that segment users based on conditions like device type, install date, app activity, and more. They update in real time, so you can always access an up-to-date user list of advertising IDs or push tokens.

You can divide audiences into up to 10 groups. Every group contains unique users, and you can customize the percentage of users within each group.

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