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Adjust Automate

With Adjust Automate you can generate cross-app, cross-partner, and cross-network reports. This provides actionable analytics that let you optimize your campaigns from within the Adjust dashboard. Stop spending time on repetitive tasks, and instead focus on strategic campaign management. 

Here, you’ll find out about how to get started building and editing reports that always show the data you need to see.

Before you begin

Here’s what you need to know before getting started. 


  • Business Pro pricing plan 
  • At least 1 linked Self-Attributing Network in Partner Ad Accounts 
  • Access requirements granted for each partner account


  • Admins; non-admins must be whitelisted

Helpful information

  • Adjust Automate’s Control Center works with the following SANs: Google Ads, Facebook, Twitter, Snapchat, Apple Search Ads
  • Apple Search keyword-level bids are available


Adjust Automate reduces work for marketers by automating day-to-day tasks and centralizing all of your data from different ad campaigns, countries, and networks into one dashboard. From here, you can analyze the KPIs you care about quickly and easily.

With powerful SAN reporting functionality, you can view and optimize attributes from Facebook, Google Ads (UAC), Snapchat, Twitter and Apple Search Ads. This lets you monitor campaign performance in an entirely customizable way. On top of this, you can also access advanced reporting for all of your Adjust-tracked partners. 

To access Automate, use the link in the Adjust dashboard menu.

Report automation

Automate shows aggregate data from all of your Adjust-tracked apps’ Statistics data (Deliverables and Cohorts) and from your Networks. With our Report Automation solution, you can set conditions and filters to a highly granular level to quickly cut through all of that data to just see what matters. Then, save the view to easily reuse for other campaigns with a single click.   

Default report settings have 3 parameter groups: Dimensions, Attributes, and Metrics (including KPIs). The timezone for all reports is UTC by default. 


Dimensions define your campaign structure, and the scope of your report. Choose from all Adjust campaign levels: Network / Campaign / AdGroups / Creative


Your attributes are your Bid and Daily Budget values. This is historical information from networks.


Choose the most relevant metrics for your analysis. All Deliverables, all in-app events, and Adjust’s most popular Cohort metrics can be selected, as well as Automate’s own custom KPIs.

For Cohort metrics, you can filter by a specific day - even if it isnt a preset value. To add a custom date to a cohort metric, select the URL and manually change the date.

Example: In this simple, unencoded dashboard URL, cohort_size_d17 is a custom cohort metric.

Note: Currently, all metrics only handle click-based attribution. 

Custom KPIs

Adjust Automate offers additional KPIs you can use to define your reports. 

To find the full list of custom KPIs, follow these steps.

  1. Select Settings (gear icon) > this opens the Configure Report view
  2. Scroll down to Cohorted KPIs and Event KPIs
  3. Use the dropdown menus to search and select KPIs


Time Spent Per Active UserTime Spent / Retained Users
ROASCohort All Revenue / Cost x 100
ROAS AdCohort Ad Revenue / Cost x 100
ROAS Iap (In-app purchase)Cohort Revenue / Cost x 100


Installs Per Mile1000 * Installs / Impressions
ROASAll Revenue Total / Cost x 100
ROAS AdAd Revenue Total / Cost x 100
ROAS Iap (In-app purchase)Revenue Total / Cost x 100


Event-based KPIs are available for the following predefined periods:

  • 0 days
  • 1 day
  • 3 days
  • 7 days
  • 14 days
  • 0 month
  • 2 months
  • 3 months
nD event_name (Events)
Day 0 - Total number of events triggered on the day of install

Day n - Total cumulative number of events triggered on day n after install
This metric is cumulative

Example: 3D is the sum of 0D + 1D + 2D + 3D
nD event_name (Conversion)
Day 0 - Total number of users who completed the relevant in-app event on the day of install

Day n - Total number of returning users who completed the relevant in-app event on day n after install
This metric is cumulative 

Example: 3D is the sum of 0D + 1D + 2D + 3D
nD Cost per event_name (Events)Cost (Deliverables) / nD event_name (Events)
nD Cost per event_name (Conversion)Cost (Deliverables) / nD event_name (Conversion)
nD event_name Rate (Events)nD event_name (Events) / Installs (Deliverables) * 100%
nD event_name Rate (Conversion)nD event_name (Conversion) / Installs (Deliverables) * 100%

Report builder

The report builder offers the most comprehensive overview of all available customizations and levels of granularity. To use the report builder, follow these steps. 

  1. Select Settings (gear icon) in the top-right corner
  2. Choose the options you require 
  3. Select Apply


Filtering lets you narrow the scope of your report without changing screen, so you can access the data you need quickly and simply.  

Quick filters

To view quick filters, select Filter (funnel icon) in the top right corner.

The filters attribution type, attribution source, attribution status and timezone are available upon request. For more information, speak with your Adjust representative.

Cost source

To add a cost source follow these steps.

  1. Open your report
  2. Select Filter (funnel icon)
  3. Find Cost source
  4. Select Network
  5. Select APPLY

When you add a cost source to your report, your Cost KPIs are calculated using data from that selected source.

Cost source KPIsCalculationDescription
CostThe sum of click_cost + impression_cost + install_costUses the data source selected 
Cost (Network)The sum of click_cost + impression_cost + install_costAlways shows network data
Cost (Adjust)The sum of click_cost + impression_cost + install_costAlways shows Adjust data
Cost DiffCost (Adjust)Cost (Network)Shows an absolute value with the difference between Adjust and network

In-column value filters

Manually add filter conditions to each column header. Make sure to use the correct syntax.

For Dimension filters, the supported syntax is: 

  • abc: shows rows that contain ‘abc’
  • ="abc": shows rows that have exact match
  • -"abc": shows rows that exclude match
  • "abc", "xyz": shows rows containing both 'abc' and 'xyz'

Combine conditions for the most granular filtering.

Example: "FB", "US", -"worldwide": shows campaigns with both FB and US, but don’t have worldwide.

For Metric filters, the supported syntax is:

  • 10 or >=10: greater or equal than 10
  • <=10: less or equal than 10
  • <10: less than 10
  • >10: more than 10
  • =10: equals 10
  • In the percentage columns % can be used: >=10% is an equivalent to >=0.10

You can also combine filters to see a range of values. Use a comma sign to separate multiple conditions.

Example: >100,<=500: more than 100, but less that 500

Drill-down navigation

To drill-down into a campaign structure-related dimension (partner or network > campaign > adgroup > creative), select the column vale. This adds the next level dimension to the report. 

Example: If you select the “Network D” value in the Network column, the data is filtered to show only what is related to “Network D”. Additionally, the column of the lower level, i.e. “Campaign” column is added to the report

Column drag & drop

Set up your report exactly how you need it by rearranging the columns. To do this, simply drag and drop the column headers.  

This action works within Dimensions OR within Attributes & KPIs. You cannot drag & drop a Dimension column to Attributes/KPIs or vice-versa.

Manage your reports


Select Download (arrow icon) in the top-right to export your report. A CSV will automatically download.
Note: Attribute values are not part of CSV exports. 

Save or Update

Reports can be stored as Saved Views. This lets you easily pick up where you left off, without having to reconfigure your reports each time.  

Important: Reports are saved at the account level, not user level. This means saved reports are visible for all users on your Adjust account. 

To save or edit a report, follow these steps. 

  1. Select Edit Report (star icon)
  2. Select to update an existing report or create a new one
  3. Enter the report name
  4. Select OK

Reports are currently limited to 500 visible rows. To see all of your data at once, export your report as a CSV. 

Set Default

If you have multiple saved views, you can set one of them as your Default Report.

To set a default, open Edit Reports and select the Star icon. This saves the report as your default view at an account level. 


To delete a report, open Edit Reports and select Delete (trash icon). 


What data do I see with Automate?

The data displayed in Automate is drawn from your existing API integrations with SAN partners.

How can I use Automate to help with A/B testing?

Test your creatives across different networks to find the ones that perform best. Using Automate’s powerful visualization of collated data, you can easily pinpoint the creatives with the best click-through rates, targeted at the right audience, with the cheapest bids. 

What data does Adjust query from SANs?

In addition to bid and budget, we also query campaign metadata used by SANs. This helps us interpret attributes in a meaningful way. For example, we not only need to know the advertisers’ bid on a campaign but also the country for the bid. 

When you open a report, the Adjust backend queries the networks to ensure all campaign attributes are up-to-date. Similarly, when you change a bid or budget our backend asks the networks if the displayed information is still valid. If it’s not you are notified, and if it is then the requested change is sent to the network. 

What level of dashboard access do I need to use Automate?

Once Automate is set up for your account, Admin users have full access. To allow non-admin user access, please contact

After non-admin users are whitelisted, they have the same level access within Automate as they do within the Adjust dashboard.

E.g., your access to a specific app or tracker in Adjust is mapped over to your visibility in Automate. 

Important: Once you have access to Automate, displaying and editing network attributes (bids and budgets) is not limited. This means that if you whitelist a user, they are granted full admin editing access to your connected networks in Adjust’s Partner Account Settings.