Adjust Automate

With Adjust Automate you can generate cross-app, cross-partner, and cross-network reports. This provides actionable analytics that let you optimize your campaigns from within the Adjust dashboard. Stop spending time on repetitive tasks, and instead focus on strategic campaign management. 

Here, you’ll find out about how to get started building and editing reports that always show the data you need to see.

Before you begin

Here’s what you need to know before getting started. 


  • Business Pro pricing plan 
  • At least 1 linked Self-Attributing Network in Partner Ad Accounts 
  • Access requirements granted for each partner account


  • Admins; non-admins must be whitelisted

Helpful information

  • Adjust Automate’s Control Center works with the following SANs: Google Ads, Facebook, Twitter, Snapchat, Apple Search Ads
  • Apple Search keyword-level bids are available


Adjust Automate reduces work for marketers by automating day-to-day tasks and centralizing all of your data from different ad campaigns, countries, and networks into one dashboard. From here, you can analyze the KPIs you care about quickly and easily.

With powerful SAN reporting functionality, you can view and optimize attributes from Facebook, Google Ads (UAC), Snapchat, Twitter and Apple Search Ads. This lets you monitor campaign performance in an entirely customizable way. On top of this, you can also access advanced reporting for all of your Adjust-tracked partners. 

To access Automate, use the link in the Adjust dashboard menu.

Report automation

Automate shows aggregate data from all of your Adjust-tracked apps’ Statistics data (Deliverables and Cohorts) and from your Networks. With our Report Automation solution, you can set conditions and filters to a highly granular level to quickly cut through all of that data to just see what matters. Then, save the view to easily reuse for other campaigns with a single click.   

Default report settings have 3 parameter groups: Dimensions, Attributes, and Metrics (including KPIs). The timezone for all reports is UTC by default. 

Parameter groupDescription
DimensionsDimensions define your campaign structure, and the scope of your report.

Choose from all Adjust campaign levels: Network / Campaign / AdGroups / Creative
AttributesYour attributes are your Bid and Daily Budget values. This is historical information from networks.
MetricsChoose the most relevant metrics for your analysis. All Deliverables, all in-app events, and Adjust’s most popular Cohort metrics can be selected, as well as Automate’s own custom KPIs.

Currently, all metrics only handle click-based attribution.

Custom KPIs

Adjust Automate offers additional KPIs you can use to define your reports. 

To find the full list of custom KPIs, follow these steps.

  1. Select Settings (gear icon) > this opens the Configure Report view
  2. Scroll down to Cohorted KPIs and Event KPIs
  3. Use the dropdown menus to search and select KPIs


Time Spent Per Active UserTime Spent / Retained Users
ROASCohort All Revenue / Cost x 100
ROAS AdCohort Ad Revenue / Cost x 100
ROAS Iap (In-app purchase)Cohort Revenue / Cost x 100


Installs Per Mile1000 * Installs / Impressions
ROASAll Revenue Total / Cost x 100
ROAS AdAd Revenue Total / Cost x 100
ROAS Iap (In-app purchase)Revenue Total / Cost x 100


Event-based KPIs are available for the following predefined periods:

  • 0 days
  • 1 day
  • 3 days
  • 7 days
  • 14 days
  • 0 month
  • 2 months
  • 3 months
nD event_name (Events)
  • Day 0 - Total number of events triggered on the day of install
  • Day n - Total cumulative number of events triggered on day n after install
This metric is cumulative

Example: 3D is the sum of 0D + 1D + 2D + 3D
nD event_name (Conversion)

  • Day 0 - Total number of users who completed the relevant in-app event on the day of install
  • Day n - Total number of returning users who completed the relevant in-app event on day n after install
This metric is cumulative 

Example: 3D is the sum of 0D + 1D + 2D + 3D
nD EVENT (Events per Conversion)nD_event_events / nD_event_conversions
nD Cost per event_name (Events)Cost (Deliverables) / nD event_name (Events)
nD Cost per event_name (Conversion)Cost (Deliverables) / nD event_name (Conversion)
nD event_name Rate (Events)nD event_name (Events) / Installs (Deliverables) * 100%
nD event_name Rate (Conversion)nD event_name (Conversion) / Installs (Deliverables) * 100%
nD All Revenue Total Per UsernD_allrevenuetotal / Installs
nD Ad Revenue Total Per UsernD_adrevenuetotal / Installs
nD Revenue Total Per UsernD_revenuetotal / Installs

Report builder

The report builder offers the most comprehensive overview of all available customizations and levels of granularity. To use the report builder, follow these steps. 

  1. Select Settings (gear icon) in the top-right corner
  2. Choose the options you require 
  3. Select Apply


What data do I see with Automate?

How can I use Automate to help with A/B testing?

What data does Adjust query from SANs?

What level of dashboard access do I need to use Automate?