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for Marketers

Control Center

With Control Center, you can view and manage all of your bids and budgets from different networks in one place. Optimize your campaign performance and spending in just a few clicks, without ever leaving your dashboard.

Then, to leverage the full power of automation, use the Rule Engine to automatically change bids and budgets for campaigns that don’t meet your benchmarks.

Growth solution:

Control Center is available as an Adjust Growth Solution. To get Control Center on your account, contact sales@adjust.com.

About attributes

Your attributes are your Bid, Daily Budget, and Status values. This is historical information from networks.

Build reports with KPI and attribute data

Bid and budget management is available for reports with at least campaign-level optimization. If your report is not optimized to this level, you’ll see an exclamation mark (!) in the cell.

What is daily budget?

What is bid?

How to use Status as an attribute?

Your attributes consist not only of your bid and budget, but also the status of your ad campaigns.

Statuses are broken down per campaign level; Campaign status, Adgroup status, and Ad status (for creatives). Depending on your selected campaign level dimensions, include the matching attribute.

Note:

If you create a cross-network report, keep in mind the network's own campaign structure. For example, Google Ads does not uses statuses for AdGroup or Creative levels.

Status	Description
`Running`	The selected item is active in the network. After changing the status to 'running', items will start to run after passing internal checks (this depends on the network).
`Paused`	The selected item is paused in the network. After changing the status to 'paused' items stop running. Low-level items may be paused depending on the selected level and network.
These statuses are not available for change:
`Unknown`	No items at a lower level are found for this combination of dimension and status.
`Multiple`	More than one item at a lower level is found for the selected dimension.

Partner integrations

Automate works with a number of partners. Use the table to see a breakdown of which attributes are available for selected dimensions with each partner. Learn more about attributes.

Network	Dimension	Bids	Budget	Status
Google Ads	Campaign Note: Target CPA bids are currently handled as a bidding strategy. `MAXIMIZE_CONVERSION` campaigns are handled for budget update only.	✓	✓	✓
	Adgroup			✓
	Creative / Ad			✓
	Country
	Source ID/ Sub-publisher
Apple Search Ads	Campaign		✓	✓
	Adgroup Note: We change the `defaultBidAmount` property of an adgroup to CPC or CPM depending on the campaign setup. We do not currently support CPA.	✓	✓	✓
	Creative / Ad	✓	✓	✓
	Country
	Source ID/ Sub-publisher
AppLovin	Campaign Note: ROAS bids at the campaign level are supported	✓	✓	✓
	Adgroup
	Creative / Ad
	Country	✓	✓
	Source ID/ Sub-publisher	✓
Meta	Campaign		✓	✓
	Adgroup Note: We update the `bid_amout` of an Ad Set, regardless of its `bid_strategy`, `optimization_goal` and `billing_event`.	✓	✓	✓
	Creative / Ad			✓
	Country
	Source ID/ Sub-publisher
IronSource	Campaign	✓
	Adgroup
	Creative / Ad
	Country	✓
	Source ID/ Sub-publisher	✓
Mintegral	Campaign	✓	✓	✓
	Adgroup
	Creative / Ad
	Country	✓	✓
	Source ID/ Sub-publisher	✓
SnapChat	Campaign		✓	✓
	Adgroup	✓	✓	✓
	Creative / Ad			✓
	Country
	Source ID/ Sub-publisher
TikTok	Campaign		✓	✓
	Adgroup	✓	✓	✓
	Creative / Ad			✓
	Country
	Source ID/ Sub-publisher
Twitter	Campaign		✓	✓
	Adgroup	✓		✓
	Creative / Ad
	Country
	Source ID/ Sub-publisher
Unity Ads	Campaign Note: A campaign-level default bid cannot be applied. A specific bid needs to be defined per campaign, per country. CPI bids are handled by default. ROAS and Retention campaigns are supported but need to be activated upon request.		✓	✓
	Adgroup
	Creative / Ad
	Country	✓
	Source ID/ Sub-publisher Note: A source-level bid can only be set by specifying a country.	✓
Vungle	Campaign	✓	✓
	Adgroup
	Creative / Ad
	Country	✓
	Source ID/ Sub-publisher	✓

Next steps

To find out how you can start using Control Center to manage your campaigns, use our guide to view and manage your data.