Data sets

A data set is data taken from a data source, such as your Adjust Deliverables, then filtered and grouped. Building a data set is like building a report: define a specific set of metrics to analyze and find answers to business questions. Then, use your data set to power widgets and see these insights at a glance.

Here, you'll find details about how to build and define a data set.

Get started

To create a data set, follow these steps.

  1. Select a data source.
  2. Select one or more apps.
  3. Optional: Select a network for campaign analysis.
    • Only available for the Deliverables data source and with one app selelcted. If you have multiple apps selected, you analyse your data across network-level trackers.
  4. Select a time period. Time periods can be relative or fixed.
  5. Select KPIs individually or add a group.
    • (SKAdNetwork only) If you have set up conversion value event mapping for SKAdNetwork, select the mapped conversion value events from the Mapped conversion values group.
  6. Enter a data set name.
  7. Select Save data set.

Data sources

Your data source powers the data set. You can select from the following supported data sources:

Each data source has its own set of available dimensions. To find out how you can use each source to unlock powerful reporting insights, visit our Data Sources article.

Your apps

Choose what apps to include in your data set. You can select one app or multiple.

If Adjust Deliverables is your data source

Additional options

Your KPIs

Choose the KPIs that you want to analyze. Each data source provides a set of default KPIs.

If SKAdNetwork is your data source

Additional options

Time period

Add a time period to your data set to define when want to pull data from. Time periods can be relative or fixed.

Select from the current day, week, month, or year.


Relative time periods

When you choose a relative time period, the data updates automatically relative to today's date.

For example:

  • Current week starts from Monday and includes today.
  • Current month starts from the 1st of the current month and includes today.

You can also use the Last n formula for matured lookback periods. These also include the current period.

For example:

  • Last 1 week starts from the previous week’s Monday and includes today.
  • Last 1 month includes the entirety of the previous month's data and includes today.

Filter your data to exclude any period of time you do not want to see. For example, see ONLY the last month's data with no additional days running to today.

Fixed time periods

Choose a fixed time period to look at a precise, unchanging historical window of data.

To add a fixed time period, select Custom fixed time period and use the calendar to enter your dates.