Deep linking

Deep links are URLs that direct users to a specific page in your app without any additional navigation. You can use them throughout your marketing funnel to improve user acquisition, engagement, and retention.

The Adjust SDK uses different logic depending on whether the user already has your app installed on their device:

  • Direct deep linking occurs when a user already has your app installed on their device. The link takes the user to a specific page within your app.
  • Deferred deep linking occurs when a user does not have your app installed on their device. The link takes the user to an app store to install your app, and the Adjust SDK opens the deep link content when the user initiates a session.

Get started

To get started, follow these steps.

  1. Retrieve your setup data.
  2. Set up universal links in the Adjust dashboard.
  3. Set up direct deep linking in the Adjust SDK.
  4. Set up deferred deep linking in the Adjust SDK.
  5. Set up link resolution (if applicable).
  6. Test your implementation.