Deep links are URLs that direct users to a specific page in your app without any additional navigation. You can use them throughout your marketing funnel to improve user acquisition, engagement, and retention.
The Adjust SDK uses different logic depending on whether the user already has your app installed on their device:
- Direct deep linking occurs when a user already has your app installed on their device. The link takes the user to a specific page within your app.
- Deferred deep linking occurs when a user does not have your app installed on their device. The link takes the user to an app store to install your app, and the Adjust SDK opens the deep link content when the user initiates a session.
To get started, follow these steps.