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for Marketers

Deep links and engagement

Create seamless, measurable journeys that bring users to the right destination and help you re-engage the audiences that matter most.

Adjust’s solutions help you connect paid, owned, and earned channels with your app experience. Use branded links, smart web-to-app journeys, and audience segmentation to guide users from discovery to conversion while preserving measurement across platforms.

Engage and connect with your high-value users

Use deep links, web-to-app journeys, and audience segmentation to move users through the customer lifecycle. Send users to relevant in-app content, reduce friction between channels, and build campaigns that support acquisition, re-engagement, retargeting, and retention.

Whether you want to increase engagement, drive users from mobile web to app, or reach high-value users with tailored campaigns, Adjust helps you to build connected customer experiences at scale.

TrueLink

TrueLink is Adjust’s deep linking solution for creating seamless app journeys across platforms, channels, and environments. With TrueLink, you can use one standardized link format to support direct and deferred deep linking across iOS, Android, web, social, messaging apps, and other campaign environments.

Create multi-platform deep links

Use a single, all-purpose link across paid, owned, and earned media, including social and messaging apps. TrueLink supports routing across iOS and Android, with fallbacks to web or app stores when needed.

Deliver elevated customer experiences

Strengthen brand recognition and trust with branded domains, customizable short links, landing pages, and social link previews. These branded experiences help users recognize your links and move through the journey with confidence.

Build for teams at scale

Create links in Campaign Lab, generate individual deep links, or use the Deep link generator API to create branded short links or long links dynamically, individually or in bulk.

Web-to-App

Drive your users where they want to go. Turn high-intent mobile web visitors into app users with web-to-app experiences that preserve campaign context and measurement.

Guide users from web to app

Use smart banners to take users from your mobile website directly to your app. Branded, customizable banners help increase app traffic and encourage users to continue their journey in-app.

Preserve cross-platform measurement

Maintain attribution between web and app journeys with flexible links that support custom parameters, translate campaign structure to UTM parameters, and append parameters to web destinations.

Maintain campaign context with smart scripts

Use smart scripts to guide users from mobile sites to your app while preserving the original campaign source. This helps ensure smooth transitions and consistent measurement from web touchpoint to app conversion.

Audiences

Reach the right people with the right message. Create and activate user segments directly in Adjust to support retargeting, re-engagement, and high-value user strategies.

Build custom audiences

Create segments based on your criteria and use them to power retargeting, re-engagement, or campaigns focused on high-value users.

Keep audiences up to date

Continuous audience updates help ensure every export or partner sync reflects the latest users who match your criteria.

Activate audiences with major partners

Sync audiences directly with partner integrations such as Meta, TikTok, ironSource, and Vungle.

Keep your data within Adjust

Manage segmentation in Adjust and send only the required identifiers, such as device IDs or push tokens, directly to partners from the Adjust dashboard.