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Adjust’s Deeplink Generator lets you easily create deep links for any platform and ad environment, saving you time and preventing errors. Here, you can find information about how to use the Deeplink Generator and answers to frequently asked questions.
The information you enter in the Deeplink Generator determines how your deep link is set up, how it looks, and how it behaves. Given that support for deep links is platform-dependent and environment-dependent, you need to enter different information as required by your setup.
Below, you can find out more about the different fields in the Deeplink Generator. These are grouped into fields for all apps, and the specific fields for iOS, Android, and Multiplatform apps.
Enter your app platform as it is set in the Adjust dashboard.
Your options are Android; iOS; Multiplatform.
App & Tracker
Select your app from the dropdown menu. All apps from your selected platform are listed.
Then, select the Tracker you want to use. All network-level trackers from the app are listed.
Check the Manual option to enter the tracker yourself.
Label
Optional
Use the label parameter to send custom data that doesn't fit into any of Adjust's other placeholders.
Fallback URL
Optional
Your fallback URL is a specific landing page where you send off-platform users (i.e., clicks from an unsupported OS). For example, if an Android user clicks your iOS tracker, they are sent to your chosen URL instead of the Apple App Store.
Redirect URL / iOS / Android
Optional
Add a redirect URL to override Adjust's default redirect to the app store and send users to a specific URL instead.
You can redirect users by device platform or send all users to one single location.
There are a number of different deep link formats that all work in different ad environments. Select where your deep link will be placed to ensure your deep link uses the right setup for you.
Format
Depending upon your ad environment, there may be more than one deep link format that is supported. Here, you can specify what format you want to use.
For more information about what setup we recommend for different campaign ad environments, use the table in this article.
iOS App Scheme
Your app scheme is what identifies your app in a deep link. It is configured in your app and specific to each mobile platform (iOS and Android).
Example:my_ios_app://
Raw Universal Link
The raw universal link is automatically added when you select an app with Universal Linking enabled in the dashboard. (To find or create a raw universal link, follow these steps: All Settings > Platforms > iOS > Universal Linking)
Example:abcd.adj.st
iOS Universal Link Path
Your universal link path specifies the in-app destination your users are taken to. Important: just add the path in this field. For reference, here’s what your universal link might look like: my_ios_app://path/to/content
Example: If your universal link is my_ios_app://reward_page then your path is reward_page
Please note that for Facebook organic posts and Instagram your path must use the format: https://abcd.adj.st/path
Check the Enforce option to override Adjust’s recommended path pattern. Please note that this may cause issues with your campaign. Read more about Adjust’s path validation.
Campaign Structure
Optional
The Campaign, Adgroup, and Creative fields are automatically filled if the selected tracker has values associated with it. If it does not, macros or values can be entered manually.
Your app scheme is what identifies your app in a deeplink. It is configured in your app and specific to each mobile platform (iOS and Android).
Example:my_android_app://
Android Deeplink Path
Your deep link path specifies the in-app destination your users are taken to. Important: just add the path in this field. For reference, here’s what your deep link might look like: my_android_app://path/to/content
Example: If your deep link destination is my_android_app://reward_page then your path is reward_page
Check the Enforce option to override Adjust’s recommended path pattern. Please note that this may cause issues with your campaign. Read more about Adjust’s path validation.
Campaign Structure
Optional
The Campaign, Adgroup, and Creative fields are automatically filled if the selected tracker has values associated with it. If it does not, macros or values can be entered manually.
There are a number of different deep link formats that all work in different ad environments. Select where your deep link will be placed to ensure your deep link uses the right setup for you.
Format
Depending upon your ad environment, there may be more than one deep link format that is supported. Here, you can specify what format you want to use.
For more information about what setup we recommend for different campaign ad environments, use the table in this article.
App & Tracker
There are two entry fields available for your app and tracker. This means that you can add the details of:
In the Deeplink Generator, you can use the right-hand panel to view and manage your generated links. You have the option to Copy (clipboard icon) or open Settings (gear icon).
Within Settings, you have the following options:
Edit link: Opens the Deeplink Generator with editable fields for this app and tracker.
Hide link: This hides the deep link from view, but does not delete it.
To view hidden trackers, select the checkbox at the top of the panel.
Remove link: This permanently deletes the deep link.