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Export audiences to Snapchat

Adjust’s Audience Builder Snapchat integration lets you link user lists directly to Snapchat. This is the easiest way to use your audiences in Snapchat and create Lookalike Audiences for your Snapchat campaigns.

Before you begin

Here’s what you need to know before getting started. 

Requirements

  • A Snapchat ad account linked to Adjust
    • To link an account, select Menu > Partner Ad Accounts > Snapchat
  • An Adjust audience

Link your audience to Snapchat

 

To link your audience (or group) to Snapchat, follow these steps.

  1. Select MENU
  2. Select Audience Builder
  3. Find your audience and select the ^ caret to see your options
  4. Select Details
  5. Select Settings (gear icon)
  6. Select Link Snapchat
  7. Select the Snapchat account
  8. Select the Snapchat ad account
  9. Select the checkmark to save your changes

Well done! Now your audience (or group) is linked to Snapchat. To see your audience in Snapchat, follow these steps

Note: If your audience stops updating in Snapchat, Adjust will display the full error from Snapchat in Audience Builder. Go to Snapchat to fix the error and then update your audience in Adjust.

Unlink your audience from Snapchat

You can unlink an audience (or group) from Snapchat to relink it to another Snapchat account or stop Snapchat from targeting it.

When you unlink an audience (or group) from Snapchat, you have two options: 

  • Unlink audience only: keeps the audience in your Snapchat account as it is
  • Unlink and erase all audience history from Snapchat: permanently removes the audience from your Snapchat ad account

To unlink your audience (or group) from Snapchat, follow these steps.

  1. Select MENU
  2. Select Audience Builder
  3. Find your audience and select the ^ caret to see your options
  4. Select Details
  5. Select Settings (gear icon)
  6. Select Unlink Snapchat
  7. Select Unlink the audience only or Unlink and erase all audience history from Snapchat
  8. Select the checkmark to save your changes

That's it! Now your audience (or group) is unlinked from Snapchat.