Data erasure API reference

The EU’s General Data Protection Regulation (GDPR) and similar privacy laws worldwide (CCPA, LGPD, etc.) grant data subjects comprehensive rights when it comes to the processing of their personal data. These rights include, among others, the right to erasure (see Art. 17 GDPR)(1). As a data processor, Adjust is obliged to support you (the data controller) in the processing of such requests from your (app) users.

You can send the user's erasure request to Adjust by calling the gdprForgetMe method. Once Adjust has been notified:

  • We will permanently delete all of the user’s historical personal data from our internal system and database.
  • We will no longer receive data from this user/device via the Adjust SDK.(2)

Configure your server to send requests to this API endpoint when users send erasure requests. See our Right to erasure article for more information about erasure requests.


This action is permanent. Adjust can't reinstate data previously associated with a device or receive future requests from the device once an erasure request is sent.


POST request

Send a POST request including your app token and device ID to remove all data associated with the device.


Erasure requests only apply to the app you specify in your call. Device data for other apps are not affected.


ParameterData typeInValue descriptionRequired?
app_tokenStringQueryThe Adjust app token from the dashboard.Yes
s2sBooleanQueryWhether the call is a Server-to-Server (S2S call). Value must be 1 (true).Yes
<device_token>StringQueryID of the device you want Adjust to forget. See the table below for a list of accepted values.Yes

Device identifiers


curl -X POST ""


Status codeMeaningDescription
200OKRequest was received and processed.
400Bad requestInvalid formatting or token. Check you have included the necessary parameters. Contact your account manager or if you need help.
429Too many requestsThe endpoint is rate limited to 10 requests per minute and stops responding to requests beyond this threshold to prevent abuse. Try resending the request later.
451Unavailable for legal reasons