Getting started

Welcome to your Adjust dashboard account. The Adjust dashboard is your control center for managing app settings, tracking in-app events, measuring campaigns, and evaluating user performance. After you've received your account creation link from your sales representative, get set up for success by following the steps below. 

Phase 1: Set up your Adjust dashboard

Add an app to your dashboard

The first time that you log in to Adjust, you’ll be prompted to set up an app. To start, select your app platform(s). If your app is available on more than one mobile operating system (OS), you can choose to set it up as multi-platform. This means that all versions of your app's Adjust integration are supported by the same app token, event tokens, and tracker tokens. Multi-platform tracker URLs also redirect automatically to the relevant app store. To set up a multi-platform app, follow these steps. Next, select your currency reporting settings. Currency settings are permanent, so be sure to select the currency that applies to your business's revenue model. 

Create custom in-app events

An in-app event is any user action triggered within your app after install. Adjust will track all attribution events automatically, so create custom in-app events to track user registrations, add-to-carts, or level ups. Then, set up revenue events to track in-app purchases and transactions. Every event is assigned its own unique event token which you'll use to set up event tracking within the Adjust SDK or via server-to-server implementation. When you're finished creating your in-app and revenue events, send SDK integration instructions to your app development team. 

Set up callbacks or CSV uploads to export raw data from Adjust

Adjust uses real-time callbacks to send advertising IDs, attribution details, and even in-app data directly to your servers. Don't have a data storage solution of your own? No problem! Use Adjust's CSV uploads and we'll automatically send CSVs with all the data you need directly to your cloud storage provider.

All callbacks and CSV uploads use macros to deliver specific data points for every attribution and in-app event we transmit: see the full list of available Adjust placeholders.

Migrate existing user data to Adjust

If you're coming to Adjust from another attribution platform, then you may want to import existing attribution data into your Adjust dashboard. With Adjust's data migration plan, you can continue tracking right where you left off. 

Phase 2: Integrate the Adjust SDK


We use an open-source SDK to implement our attribution and in-app event tracking solutions. Customize your Adjust SDK to support deeplinking, collect custom app information, track third-party Android store installs, and more. Then, use our Testing Console to verify that Adjust is tracking your installs and events as expected.

When you begin testing your app with the newly-installed SDK, you'll see that traffic is displayed in the dashboard as organic traffic. Organic traffic is traffic that isn’t attributed to a tracked advertising source. In the first week or two, as each user registers an install when they update to the first version with Adjust in it, you might see a large spike in installs in your dashboard. This will quickly even out; if you have a large user base, we recommend that you wait to run acquisition campaigns until the update effect settles.

Find out about our latest SDK version and see a full list of supported features. 

Phase 3: Set up mobile campaign tracking

When SDK integration is complete, you're ready to set up mobile campaign tracking in Adjust.

The Campaign Wizard is where you create and customize tracker URLs within the Adjust dashboard. Whether you're creating a URL to track your own channels or run with an ad network, the Campaign Wizard makes it easy to set data points and design your users' engagement experience. Remember to share any tracker URLs with your network partner before launching your campaign.

Use the Campaign Wizard to:

  • Structure your campaigns within Adjust’s four-tier hierarchy, from the top level down to your lowest sublevel.
  • Add deeplinks to direct your users to a specific page within your app.
  • Append redirect or fallback URLs to send users to different web destinations.
  • Set tracker-level attribution settings (down to the adgroup sublevel) to decide exactly how and when your users are attributed/reattributed.
  • Track ad spend with any network that supports cost data.

Alternatively, you can use our integrated partner modules to activate self-attributing partners like Facebook & Instagram, Google Ads, and Twitter. 

If you have any questions about tracking your campaign, please contact your designated Adjust account manager or support@adjust.com.

Next steps

Once you've launched your campaigns, we’ll collect and display your valued KPIs in the statistics page of your Adjust dashboard. There you can create and export custom reports, evaluate ad spend, segment users with our Audience Builder, and determine how to get users back into your app with retargeting campaigns.

Looking for more information? Refer to the Help Center to answer all of your Adjust-related questions, or subscribe to our blog to stay up-to-date on our newest product features.