Google Marketing Platform reporting
Campaign information varies depending on the Google Marketing Platform inventory in use: Display & Video 360 or Campaign Manager 360. See below for the exact campaign structure of each channel. All IDs are numeric.
Display & Video 360
| Adjust link level | Google Marketing Platform term |
|---|---|
| Network | Display & Video 360 |
| Campaign | [campaign_type] ([insertion_order_id]) |
| Adgroup | [line_item_name] ([line_item_id]) |
| Creative | [creative_id] |
Campaign Manager 360
| Adjust link level | Google Marketing Platform term |
|---|---|
| Network | Campaign Manager 360 |
| Campaign | [campaign_type] ([site_id]) |
| Adgroup | [placement_name] ([placement_id]) |
| Creative | [creative_id] |
Receive Google Marketing Platform data in your raw data exports
To receive Google Marketing Platform data in your server callbacks or cloud storage uploads, you can use the following placeholders.
dcm_ prefix.
Supported placeholders
|
Placeholder |
Description |
Example value |
|
{gmp_product_type} |
Determines which channel the data is from. DBM: Display & Video 360 (DV360) DCM: Campaign Manager 360 (CM360) |
DBM |
|
{dcm_campaign_type} |
The type of CM 360 campaign |
Display |
|
{dcm_external_customer_id} |
The Google Marketing Platform’s CM360 advertiser identifer |
7480542 |
|
{dcm_placement_id} |
The ID of the CM360 placement tag |
9342323 |
|
{dcm_placement_name} |
The name of the CM360 placement tag |
Netflix ROW PLACEMENT FALL 16 |
|
{dcm_site_id} |
The CM360 site ID |
123456789 |
|
{dcm_creative_id} |
The unique numeric ID of the CM360 creative ad unit |
8234234 |
|
{dbm_campaign_type} |
The type of the DV360 campaign |
Display |
|
{dbm_external_customer_id} |
The Google Marketing Platform's DV360 advertiser identifier |
2550 |
|
{dbm_line_item_id} |
The DV360 line item ID |
123456789 |
|
{dbm_line_item_name} |
The DV360 line item name |
Netflix ROW global APAC |
|
{dbm_insertion_order_id} |
The DV360 insertion order ID |
523423 |
|
{dbm_creative_id} |
The unique numeric ID of the DV360 creative ad unit |
512333 |
|
{dbm_exchange_id} |
The DV360 exchange ID |
132 |
FAQs
Why does Datascape show fewer installs than Google Marketing Platform?
Since Google Marketing Platform is a self-attributing partner, Adjust sends all recorded installs to Google Marketing Platform (through our API integration) to claim attribution. In return, Google responds to Adjust with click data with the intent of being awarded attribution. If Google has a record of a user's prior ad engagement (via timestamp), then they will report the install within the Google Marketing Platform dashboard.
However, as an agnostic third-party attribution partner, Adjust considers all sources before making attributions. Meaning, even though Google claims a user's install, Adjust will only attribute the user to Google Marketing Platform providing that it is the most recent source of ad engagement (within the applicable attribution window). Therefore, it is possible that a Google Marketing Platform-reported user may be attributed elsewhere within Adjust.
In the case of a reported install discrepancy, we always recommend that you consider the following points.