Adjust KPI glossary

Adjust's KPIs provide you with a powerful way to pull any Adjust data through our KPI Service. Below is a complete list of all available KPIs, along with a description, calculation where necessary, and dashboard availability.

App KPIs

Fraud KPIs

Cost KPIs

Ad Revenue KPIs

Event KPIs

Cohort KPIs

Cohort KPI descriptions and calculations will depend upon which day after install you are looking at. For full details on cohorts and their associated KPIs, see our cohort KPIs documentation.