Set up connected TV campaigns in Vibe

With Adjust's partnership with Vibe, you can activate our integration to send automated callbacks with your app data to Vibe. This lets you measure the success of your connected TV campaigns and their role in driving mobile app installs.

Before you begin

Here's what you need to know before getting started.

Requirements

• Your individual creative size does not exceed Vibe's limits:
  • 16:9 ratio
  • Minimum: 1280px wide
  • Maximum: 30 seconds

1. Add Vibe as a network in Adjust and create a link

To create an Adjust cross-device link, follow these steps.

Select Campaign Lab > + New Partner.

Select your network from the list.

Choose the app you want to create the link for.

Under Set your link use case, select Cross-device link. Then, enter a name for your link. Optional: Update the link's campaign structure parameters.

Optional: Customize the attribution window for your cross-device link.

Review your link settings and select Create link.

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To create an Adjust connected TV link, follow these steps.

1. Select Campaign Lab.
2. Select + New Partner.
3. Select a network from the list.
4. Choose the app you want to create the link for.
5. Under Set your link use case, select Cross-device link.
6. Enter a name for your link.
7. Optional: Update the link's campaign structure parameters.
8. Optional: Customize the attribution window for your cross-device link.
9. Review your link settings and select Create link.

Data reporting

As an Adjust partner, Vibe will be able to report back on the following default events:

• Installs
• Impressions
• Sessions
• Reattributions

Vibe also offers the option to set up 2 custom events to enhance your Vibe reporting:

• Sign up
• Purchase

To set up event mapping, follow these steps:

1. Select Campaign Lab > Ad networks.
2. Find and select Vibe from the list of networks you've set up.
3. Select the Data sharing tab.
4. Navigate to the app you're working with and select Edit settings.
5. Enable data sharing with Vibe: select Edit, then switch ON the toggle and select Enable.
6. Under Map your events, select any of the events you've set up in Adjust and map them to the available Vibe events.
7. Select Save.

2. Turn on the partner integration in Vibe

To activate the integration between Adjust and Vibe, follow these steps in the Vibe platform.

1. Navigate to your Settings page.
2. Select Advertisers.
3. Select the Advertiser you are running your campaign with.
4. Select the app (iOS or Android) you are running the campaign for.
   • To advertise both an iOS and an Android app, use the same link for both apps.
5. Select Adjust as the Attribution Partner.
6. Paste in your Adjust connected TV link URL.
7. Select Save.