Set up connected TV campaigns on Unicorn

With Adjust's partnership with Unicorn, you can add your Adjust cross-device links to creatives you use in Unicorn campaigns. This lets you measure the success of your CTV campaigns and their role in driving mobile app installs.

Before you begin

Here's what you need to know before getting started.

  • Adjust is an approved vendor for Unicorn. This means that representatives from Unicorn handle the implementation of your creatives and Adjust links in the Unicorn platform.

1. Add Unicorn as a network in Adjust and create a custom link

To run CTV-mobile campaigns with Unicorn, you need to set up the network in the Adjust dashboard. This activates our integration, and allows us to send data to Unicorn. Then, once Adjust creates your link, you'll need to make a small customization to ensure compatibility for cross-device campaigns.

To create your campaign link, follow these steps.

  1. Select Campaign Lab.
  2. Select + New Partner.
  3. Select your network from the list.
  4. Choose the app you want to create the link for.
  5. Enable data sharing: select Edit, then switch ON the toggle and select Enable
  6. Optional: Set your data sharing preferences, and map events.
  7. Under Set your link use case, select Cross-device link.
  8. Enter a name for your link.
  9. Optional: Update the link's campaign structure parameters.
  10. Optional: Customize the attribution window for your cross-device link.
  11. Review your link settings and select Create link.

Your link is created and should look like this:{campaign}&adgroup={creative_group}&creative={creative}&unicorn_click_id={click_id}

Now, copy the link and manually update the mapped Unicorn macro for the unicorn_click_id parameter:

Old mappingNew mapping

Your Unicorn cross-device link, with the correct network macros mapped to Adjust campaign parameters, should now look like this:{campaign}&adgroup={creative_group}&creative={creative}&idfa={muid}&gps_adid={muid}&unicorn_click_id=bv.{bid_id}

2. Share your Adjust link with Unicorn

Unicorn is a managed service. This means that you do not need to manually upload your creatives to the platform or add Adjust links to creatives yourself.

Once you have created your cross-device link in the Adjust dashboard, reach out to your Unicorn representative. You can send them both the link(s) and creative(s) you will run in your campaign, and wait for their confirmation before proceeding.