Set up SKAdNetwork and conversion values
SKAdNetwork is Apple's attribution framework for app install and reinstall attribution. The SKAdNetwork workflow goes like this:
- Apple gathers attribution information and notifies the relevant ad network.
- The network sends a postback with this information to Adjust.
- Adjust displays SKAdNetwork data in Datascape and Data Canvas.
Listen for conversion value updates
If you use Adjust to manage conversion values, the Adjust backend sends conversion value updates to the SDK. You can set up a delegate function to listen for these changes using the adjustConversionValueUpdated
method.
Arguments | Data type | Description |
---|---|---|
conversionValue | Integer | The conversion value sent by the Adjust backend. |
SKAdNetwork 4.0 callbacks
SKAdNetwork 4.0 postbacks contain some additional information to give advertisers more insight into their users. When the Adjust backend updates conversion values, this additional information is sent in a payload. You can access this information with the adjustConversionValueUpdated
callback method.
Arguments | Data type | Description |
---|---|---|
fineValue | Integer | The conversion value sent by the Adjust backend. |
coarseValue | String | The coarse conversion value. This value is used if your app doesn't have sufficient installs to reach the privacy threshold. Accepted values:
|
lockWindow | Integer | Whether to send the postback before the conversion window ends. 1 indicates the postback will be sent before the conversion window ends. Defaults to 0 in SKAdNetwork 4.0 postbacks and nil in older SKAdNetwork versions. |
Update conversion values
Conversion values are a mechanism used to track user behavior in SKAdNetwork. You can map 64 conditions to values from 0-63 and send this integer value to SKAdNetwork on user install. This gives you insight into how your users interact with your app in the first few days.
If you manage your conversion values with Adjust, the backend updates this value in the SDK. You can also update this value by using the updateConversionValue
method. This method wraps Apple's updateConversionValue
method. It accepts an integer argument representing your updated conversion value.
Set up completion handlers
The Adjust SDK contains wrappers for Apple's updatePostbackConversionValue
methods. These methods provide more options for handling SKAdNetwork postbacks, including the option to handle failures.
The following methods are supported:
updatePostbackConversionValue(_:completionHandler:)
– update conversion values and handle failures.updatePostbackConversionValue(_:completionHandler:coarseValue:)
– update both fine and coarse conversion values and handle failures.updatePostbackConversionValue(_:coarseValue:lockWindow:completionHandler:)
– update both fine and coarse conversion values, determine whether to send the postback before the end of the conversion value window, and handle errors.
Example
Set up direct install postbacks
You can configure your app to send a copy of winning SKAdNetwork callbacks to Adjust. This enables you to use SKAdNetwork information in your analytics.
To set up direct install postbacks, you need to add the Adjust callback URL to your Info.plist
file:
- Select
Info.plist
in the Project navigator in Xcode. - Select the Add button (+) beside a key in the property list editor and press Return.
- Enter NSAdvertisingAttributionReportEndpoint as the key name.
- Set the Type to String in the pop up menu.
- Enter the URL https://adjust-skadnetwork.com.
See Apple's guide on Configuring an Advertised App for more information.
Disable SKAdNetwork communication
The Adjust SDK communicates with SKAdNetwork by default on v4.23.0 and above. The SDK registers for SKAdNetwork attribution upon initialization.
Your config object contains a boolean isSKAdNetworkHandlingActive
property that controls this behavior. You can disable SKAdNetwork communication by calling the deactivateSKAdNetworkHandling
method with no argument.
deactivateSKAdNetworkHandling
method before initializing the Adjust SDK in your app.