Social sharing previews

Social media and messaging apps show previews of shared links. To keep your branding consistent, you can customize the social sharing preview that appears for your Adjust tracker URLs.

For example, let's say you customize your social sharing preview and run a referral campaign. If someone sends their referral link (an Adjust tracker) to friends via WhatsApp, your app icon and name will display with the shared link.

Before you begin

Here’s what you need to know before getting started.


  • Admins and Editors
  • Basic (or higher) pricing plan


  • A JPEG or PNG image (at least 200 x 200 pixels) for the social sharing preview

Customize your social sharing preview

To customize your social sharing preview, follow these steps.

  1. Find your app and select the app options caret (^)
  2. Select All Settings > Social Sharing Preview
  3. Enter an image URL, title, and description. Use the preview to see how your tracker looks when shared.
  4. Select Save

All done! Now your social sharing preview is available for the following platforms:

  • WhatsApp
  • Facebook / Facebook Messenger
  • Instagram
  • Snapchat
  • Line
  • Viber