Uninstall callbacks

The only advertising or device ID available on the uninstall data point is the Adjust device identifier (ADID). Ensure that you include an {adid} placeholder in your uninstall callback URL, so you can map the ADID value to other advertising IDs in your system.

You also need to verify that you have the {adid} placeholder appended to all the other data points that you receive callbacks for, so that you can correlate these data points with any uninstall activity.

Recommended placeholders

{adid}Adjust device ID18546f6171f67e29d1cb983322ad1329
{time_to_uninstall}Time between app install (or latest reinstall) and subsequent uninstall in seconds691200
{uninstalled_at}Uninstall timestamp (estimation based on last session time)1522835851
{last_session_time}Last session timestamp1522835836
If placeholder data is not available, it will be dropped from the callback.

Callback example

Callback URL with placeholdersUnencoded (Do not use as is)
Callback URL populated with values

Other recommended placeholders

We also advise that you include the following placeholders in all callback URLs. These placeholders will ensure that you always receive basic information that you can use to identify the app, link, data point, and device to which the rest of your callback data belongs.

{gps_adid}Google Play Store advertising ID (Android only)38400000-8cf0-11bd-b23e-10b96e40000d
{idfa}ID for advertisers (iOS only)8C6CBCOD-5F43-4765-A6E6-84DFF3D24707
{idfv}ID for vendors (iOS only)CCB300A0-DE1B-4D48-BC7E-599E453B8DD4
{adid}Adjust device ID18546f6171f67e29d1cb983322ad1329
{tracker}Adjust link tokenabc123
{tracker_name}Current link name as defined in Campaign LabNetwork1%3A%3AChristmas%3A%3AReindeers%3A%3A320x70_en
{app_name}Name of the appMyApp
{activity_kind}This will allow you to determine the data point: impression, click, install, rejected install, rejected reattribution, session, reattribution, uninstall, reinstall, reattribution reinstall, updated attribution, in-app event, or ad spend (cost_updated)rejected_reattribution
{created_at}The timestamp for when the data point occurred1404214665