Set up Verizon Media

As an official Verizon Media Partner, Adjust can track all of your Verizon Media campaigns.

Use our basic setup instructions to connect Adjust to Verizon Media and track your campaigns. When you're finished, move on to the advanced setup instructions to forward in-app events.

Basic setup

To connect your Adjust dashboard to Verizon Media, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup
  3. Select ADD PARTNERS, and select Add (+ icon) beside Verizon Media
  4. Insert your app store App ID in the App ID field
  5. Insert your Verizon Media Pixel ID in the Pixel ID field
  6. Select SAVE

Well done! Your basic setup is complete.

Advanced setup

Now that Adjust is connected to Verizon Media, customize your setup.

Forward in-app events

Event linking lets you forward in-app event data directly to Verizon Media for more precise targeting. You can link every in-app event in Adjust to preset Verizon Media name or a custom event name.

To link in-app events to Verizon Media, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Verizon MediaEvent Linking
  3. Beneath each Adjust-tracked in-app event you will see two fields: Name and Category. To map an event to Verizon Media, you will need to update both of these fields as follows. Here's how to locate your event name and category within the Verizon Media UI.
    • In the Name field, insert the name of the audience segment (255 character limit)

    • In the Category field, use the drop-down menu to select a predefined Verizon Media event that correlates with your Adjust-tracked event. For reference, the Verizon Media labels are:

      • gaming
      • engagement
      • lead
      • purchase
      • add_to_cart

Event mapping is flexible, so you can match events at the most granular levels within Verizon Media.

  1. Select SAVE


How does Adjust track installs with Verizon Media?

Since API integrations don’t use Adjust tracker URLs, we send SANs every app session our SDK reports. If Verizon Media recognizes the activity, they respond with the device identifier and timestamp. Following our own attribution method, Adjust then uses the engagement data from all networks (including non-SANs) to attribute the install to the last tracked source.

What Verizon Media data does Adjust report?

In Adjust, your Verizon Media data appears as:

Adjust tracker levelVerizon tracker details
Network (top-level)Yahoo Gemini Installs
Campaign (sublevel 1)campaign_name (campaign_id)
Adgroup (sublevel 2)adgroup_name (adgroup_id)
Creative (sublevel 3)creativename_siteid (creative_id)
Yahoo Gemini was rebranded to Verizon Media but the network level tracker name "Yahoo Gemini Installs" remains in use for now.

Where can I find my Pixel ID?

Your Pixel ID is also listed as your Yahoo Conversion Tag ID. To find it, follow these steps in Verizon Media.

Where is my event name and category displayed in Verizon Media?

To locate event names and categories within Verizon Media, select Shared Library tab > Conversion Rules > In app events.

Why aren't my Verizon Media campaigns tracking in Adjust?

There are several possible explanations:

Improper integration setup. Once you've configured Verizon Media in your Adjust dashboard module, Adjust will track all of your Verizon Media campaigns, automatically. Full instructions on activating Adjust's integration with Verizon Media can be found here.

Installs claimed by Verizon Media fall outside of the attribution window. Adjust will only report installs in instances that conversions have occurred within the applicable attribution window. Therefore, if Verizon Media reports an install driven outside of Adjust's attribution window, the install could be attributed as organic.

Why does my Adjust dashboard show fewer (or more) installs than Verizon Media?

In the case of a reported install discrepancy, we always recommend that you consider the following:

Different attribution windows. Confirm that the attribution windows in both platforms are the same. By default, Adjust tracks all installs within a 7-day last-click and 24-hour last-impression window.

Different time zones. Confirm that the time zones in both platforms are the same.

Assess your acquisition strategy. If you are advertising on multiple channels, then is it possible that a reported Verizon Media user could have been attributed elsewhere within Adjust?