Attribution

The vocabulary and attribution methods essential to the Adjust platform.

Accurately track and attribute your web users' activities in Adjust. This lets you analyze marketing campaign data from both mobile apps and websites in one place.

Self-attributing networks don’t use Adjust tracker URLs to track campaigns. We send install and session data from the Adjust SDK, and they self-attribute using their own engagement data.

Basic overview and FAQs about Adjust tracker URLs.

With Adjust’s Preinstall Tracking solution, you can accurately and securely receive data from factory/retailer-installed apps preloaded on new devices.

Adjust can track installs from third-party stores using Android’s broadcast capabilities. or via a predefined tracker URL set in the Adjust SDK. Find out how to configure your ap...