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Attribution

Reattribution
Reattribution is the process of assigning a user an updated source of mobile attribution following their initially attributed install. Find out more here.
Temporary attribution
Temporary attribution offers marketers a new way of measuring the effectiveness of short-term campaigns, by defining how long a user is attributed to a tracker source.
Tracker URLs
Learn how to create and manage your Adjust tracker URLs, as well as customize their attribution settings and campaign parameters.
Web attribution
Accurately track and attribute your web users' activities in Adjust. This lets you analyze marketing campaign data from both mobile apps and websites in one place.
Uninstalls and reinstalls
Use Adjust's app uninstall and reinstall tracking for elevated insights into your app's retention rates and to accurately assess your network partners’ performance, know your churn,...
Multi-Touch
Learn how to set up Adjust Multi-Touch and send pre-conversion engagement data to your servers / business intelligence system or cloud storage.
Subscription tracking
With Adjust, you can track users’ subscriptions and measure signup behavior. Use your data to calculate users’ lifetime value (LTV) and create effective retargeting campaigns.

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