Set up DirectAvenue

DirectAvenue is an analytics network integrated with Adjust. Our integration lets DirectAvenue receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with DirectAvenue for your app. This includes activating the integration and choosing what data Adjust can share with DirectAvenue.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Select DirectAvenue and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > DirectAvenue. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with DirectAvenue.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with DirectAvenue. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with DirectAvenue, Adjust automatically sends DirectAvenue the following data, by default:

  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with DirectAvenue by default:

  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with DirectAvenue through callbacks. DirectAvenue may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets DirectAvenue receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that DirectAvenue can receive. Data for unmapped events is not shared with DirectAvenue.

Under Map events, follow these steps to choose the in-app events you want to directly send to DirectAvenue.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with DirectAvenue.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now DirectAvenue will receive in-app event data for each of your linked events.

Enable DirectAvenue for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable DirectAvenue for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to DirectAvenue

DirectAvenue requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{city}Device city
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{ip_address}Device IP address
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{postal_code}Device postal code of IP address
{random_user_id}Random user ID (per device)
{revenue_usd}Revenue, in US dollars
{session_count}Number of sessions recorded by current Adjust SDK
{timezone}Device time zone
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{impression_based}1 if impression-based engagement, 0 if not
{impression_time}Attributed impression timestamp
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{last_session_time}Last session timestamp
{reattributed_at}Reattribution timestamp
{referral_time}User landed on app Play Store page timestamp (Android and Google Play Store only)