Set up Mistplay
Mistplay is an ad network integrated with Adjust. Our integration lets Mistplay receive attribution and in-app event data through automated callbacks.
In this article, learn how to set up measurement with Mistplay for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Mistplay.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Mistplay parameters. Follow the guides linked below to use this feature.
iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona
Select Mistplay and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > Mistplay. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Mistplay.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with Mistplay. To enable data sharing:
- Turn on Enabled
Once you enable data sharing with Mistplay, Adjust automatically sends Mistplay the following data, by default:
- install
- reattribution
- event
- ad revenue
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Mistplay by default.
- install
- reattribution
- event
- ad revenue
Send additional data
Choose the amount and type of data that you want to share with Mistplay through callbacks. Mistplay may use this information to optimize performance.
- Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Mistplay:
- Data from all attribution sources
- Only data attributed to Mistplay
In-app revenue (from in-app purchases)
Sharing in-app revenue lets Mistplay receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Ad revenue (from ad views)
Ad revenue sharing lets Mistplay receive user ad revenue data. This lets Mistplay use ad revenue data to optimize your user targeting and campaigns.
This feature is available with Adjust’s RevWorks package. To purchase our RevWorks package, contact your sales representative.
To share ad revenue to Mistplay, select one or more Ad Revenue Sources.
- If you leave this field empty, we send ad revenue data from all integrated mediation sources.
Map parameters
You usually need to map parameters to share custom data with Mistplay.
Map events
Map events that you want to share to the values that Mistplay can receive. Data for unmapped events is not shared with Mistplay.
Under Map events, follow these steps to choose the in-app events you want to directly send to Mistplay.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with Mistplay.
- In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
- Select Apply.
Now Mistplay will receive in-app event data for each of your linked events.
Map parameters
Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Mistplay. This lets Mistplay receive custom event details for each of your linked events.
Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.
To share partner parameters to Mistplay, follow these steps.
- Set up partner parameters within the Adjust SDK: iOS, Android
- Check the Parameters data sharing checkbox.
- Map your events.
If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.
Configure your link and settings
You have the option to set your:
Create your link and share it with Mistplay
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
- Link structure parameters
- User destinations
- Attribution settings
Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Mistplay.
Once you’ve created your link, share it with Mistplay for placement in campaigns.
List of all parameters forwarded to Mistplay
Mistplay requires Adjust to send the following parameters (data points) with your callbacks:
Placeholder | Information |
{currency} | Original ISO 4217 currency code sent from Adjust SDK |
{lifetime_session_count} | Number of sessions recorded across entire user lifetime |
{partner_parameters} | Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks |
{revenue_usd} | Revenue, in US dollars |
{revenue} | Revenue, as sent from Adjust SDK in cents |
{time_spent} | Length of user's current session, in seconds |
{app_id} | Store App ID or Google Play Store |
{created_at} | Activity timestamp |