Set up Remerge

Remerge is an ad network integrated with Adjust. Our integration lets Remerge receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Remerge for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Remerge.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Select Remerge and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Remerge. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Remerge.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Remerge. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with Remerge, Adjust automatically sends Remerge the following data, by default:

  • install
  • session
  • uninstall
  • reinstall
  • reattributionReinstall
  • reattribution
  • rejectedInstall
  • rejectedReattribution

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Remerge by default.

  • install
  • session
  • uninstall
  • reinstall
  • reattributionReinstall
  • reattribution
  • rejectedInstall
  • rejectedReattribution

Send additional data

Choose the amount and type of data that you want to share with Remerge through callbacks. Remerge may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Remerge:
  • Data from all attribution sources
  • Only data attributed to Remerge

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Remerge receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Remerge receive your app’s uninstall and/or reinstall data measured by Adjust.

Note:

For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Remerge will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with Remerge.

Map events

Map events that you want to share to the values that Remerge can receive. Data for unmapped events is not shared with Remerge.

Under Map events, follow these steps to choose the in-app events you want to directly send to Remerge.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Remerge.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Remerge will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Remerge. This lets Remerge receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Remerge, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with Remerge

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Remerge.

Once you’ve created your link, share it with Remerge for placement in campaigns.

List of all parameters forwarded to Remerge

Remerge requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{android_id}Android ID (Android only)
{city}Device city
{click_attribution_window}Attribution window settings for device matching (hours)
{country}Device two-character country code
{device_name}Device model number
{event_name}Event name, as set in the Dashboard
{gps_adid}Google Play Store advertising ID
{idfa_upper}Uppercase IDFA
{impression_attribution_window}Attribution window settings for impression matching (hours)
{inactive_user_definition}Inactivity period required for reattribution (hours)
{ip_address}Device IP address
{label}Value of the Adjust "label" parameter sent on click
{last_time_spent}Length of user's last session, in seconds
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{reattribution_attribution_window}Attribution window settings for reattribution (hours)
{revenue}Revenue, as sent from Adjust SDK in cents
{session_count}Number of sessions recorded by current Adjust SDK
{time_spent}Length of user's current session, in seconds
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version_short}App version number (Android), release-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{engagement_time}Engagement timestamp
{impression_based}1 if impression-based engagement, 0 if not
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{network_type}Network type
{reattributed_at}Reattribution timestamp
{reinstalled_at}Reinstall timestamp
{rejection_reason}Reason for a rejected attribution
{store}Target store of click
{tracker}6-character Adjust tracker token