Set up ScaleMonk

ScaleMonk is an ad network integrated with Adjust. Our integration lets ScaleMonk receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with ScaleMonk for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with ScaleMonk.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

APP ID

  • For help finding your credentials, contact your ScaleMonk representative.

Select ScaleMonk and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > ScaleMonk. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with ScaleMonk.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with ScaleMonk. To enable data sharing:

  1. Enter your APP ID.

Once you enable data sharing with ScaleMonk, Adjust automatically sends ScaleMonk the following data, by default:

  • click
  • impression
  • install
  • session
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with ScaleMonk by default.

  • click
  • impression
  • install
  • session
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution

Send additional data

Choose the amount and type of data that you want to share with ScaleMonk through callbacks. ScaleMonk may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with ScaleMonk:
  • Data from all attribution sources
  • Only data attributed to ScaleMonk

In-app revenue (from in-app purchases)

Sharing in-app revenue lets ScaleMonk receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means ScaleMonk will receive your app’s session activity.

Map events

Map events that you want to share to the values that ScaleMonk can receive. Data for unmapped events is not shared with ScaleMonk.

Under Map events, follow these steps to choose the in-app events you want to directly send to ScaleMonk.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with ScaleMonk.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now ScaleMonk will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with ScaleMonk

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with ScaleMonk.

Once you’ve created your link, share it with ScaleMonk for placement in campaigns.

List of all parameters forwarded to ScaleMonk

ScaleMonk requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{click_attribution_window}Attribution window settings for device matching (hours)
{device_name}Device model number
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfa||gps_adid||fire_adid}IDFA, or GPS ADID if IDFA is empty, or Fire ADID if IDFA and GPS ADID are empty
{idfv}Uppercase iOS ID for vendors
{impression_attribution_window}Attribution window settings for impression matching (hours)
{ip_address}Device IP address
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{last_time_spent}Length of user's last session, in seconds
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{match_type}Attribution method
{reporting_currency}Dashboard reporting ISO 4217 currency code
{reporting_revenue}Revenue, as reported in the Adjust Dashboard, in whole currency units
{time_spent}Length of user's current session, in seconds
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{device_manufacturer}Device manufacturer name
{impression_based}1 if impression-based engagement, 0 if not
{impression_time}Attributed impression timestamp
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{network_name}Network name, as taken from the tracker
{rejection_reason}Reason for a rejected attribution
{tracker_name}Current tracker name
{tracker}6-character Adjust tracker token