Set up Taboola

Taboola is an ad network integrated with Adjust. Our integration lets Taboola receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Taboola for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Taboola.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to Taboola parameters. Follow the guides linked below to use this feature.

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Select Taboola and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > Taboola. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Taboola.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Taboola. To enable data sharing:

1. Turn on Enabled

Once you enable data sharing with Taboola, Adjust automatically sends Taboola the following data, by default:

• install
• reattribution
• event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Taboola by default.

• install
• reattribution
• event

Send additional data

Choose the amount and type of data that you want to share with Taboola through callbacks. Taboola may use this information to optimize performance.

1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Taboola:

• Data from all attribution sources
• Only data attributed to Taboola

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Taboola receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Taboola can receive. Data for unmapped events is not shared with Taboola.

Under Map events, follow these steps to choose the in-app events you want to directly send to Taboola.

1. Select Map event.
2. In the Adjust event list, choose the Adjust event that you want to share with Taboola.
3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
4. Select Apply.

Now Taboola will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

• Link structure
• User destinations
• Attribution settings

Create your link and share it with Taboola

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options
• Link structure parameters
• User destinations
• Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Taboola.

Once you’ve created your link, share it with Taboola for placement in campaigns.

List of all parameters forwarded to Taboola

Taboola requires Adjust to send the following parameters (data points) with your callbacks: