Set up Iterable

Iterable is a network and Adjust module partner. Our integration lets Iterable receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Iterable. Then, use our advanced setup instructions to customize what information Iterable receives.

Basic setup

To turn on Adjust’s integration with Iterable, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Iterable
  4. Enter your API KEY (contact your Iterable representative for help finding this)
  5. Turn on Enabled
  6. Optional: see advanced setup to customize your callbacks
  7. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Iterable to launch your campaign.

Iterable will receive callbacks for these activities:

  • install
  • event
  • reattribution

Advanced setup

Choose which data Iterable receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Iterable receive revenue amounts along with your revenue event data.

To forward in-app revenue to Iterable, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Iterable
  3. Turn on Revenue Forwarding

Now Iterable will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Iterable before turning on Revenue Forwarding

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Iterable.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Iterable, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Iterable
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Iterable name.
  7. Select Save

Now Iterable will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward in-app events

Event linking lets Iterable receive in-app event data. You can link every in-app event in Adjust to a preset Iterable name or a custom event name.

To forward in-app events to Iterable, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Iterable > Event Linking
  3. Find the event you want to link and update the field with a Iterable event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Iterable will receive in-app event data for each of your linked events.

Create Adjust tracker URLs for Iterable

Iterable requires specific tracker URL parameters for effective campaign tracking. After you’ve set up your Iterable module, use the Adjust Campaign Wizard to create your Iterable tracker and ensure that all of the mandatory parameters are included in your URL. You should submit this final tracker URL directly to Iterable to run your campaign.

List of all parameters forwarded to Iterable

Iterable requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{adid} Adjust device ID (all platforms)
{android_id} Android ID (Android only)
{app_name} Name of the app
{currency} Original ISO 4217 currency code sent from Adjust SDK
{engagement_time} Engagement timestamp
{idfa} ID for advertisers (iOS only)
{language} Device two
{match_type} Attribution method
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{postal_code} Device postal code of IP address
{revenue_float} Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd} Revenue, in US dollars
{user_agent} Incoming raw user agent